Why Brands Should Go Dark On Facebook

Why Brands Should Go Dark On Facebook

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This piece from Scott Galloway's site L2 looks at the benefits of dark social on Facebook and why more brands should be using it.

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By 2017, social network ad spending will reach $35.98 billion, representing 16 per cent of all global digital ad spend. Advertisers in North America especially place a premium on social media, ponying up $12 billion on social network advertising, up from a mere $4.9 billion in 2013.

Unlike traditional channels like TV, the pace of innovation in social has been breakneck. A wide range of advertising models and ad formats have emerged for brands in the past two years, as covered in our upcoming Intelligence Report on Digital Video.

Facebook – which dominates the paid social advertising landscape and attracts 65.5 per cent of all social network ad spending worldwide – is a key battleground as brands vie for consumer attention with their dollars.

Read the full article here.

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