Branding Is The Game Changer For Guvera

Branding Is The Game Changer For Guvera
SHARE
THIS



Big brands in Australia and around the world are changing the way they interact with consumers thanks to the award-winning music streaming service Guvera and its revolutionary brand channels.

Guvera’s global director of brand strategy, Max Hegerman, said well-known brands including Virgin Mobile Australia, Goodlife Health Clubs and Priceline Pharmacy have embraced Guvera’s brand platform, which acts as the major draw card for advertising contract renewals.

“Guvera has received strong market confidence with the renewal and extension of popular brands thanks to our ability to engage our members in a uniquely immersive entertainment platform,”Hegerman said.

“The market confidence validates Guvera’s capacity to offer advertisers a valuable place in the mobile space and it highlights the way in which brands really recognise how the power of music can be used to connect with their customers.

“Our brand channels experience high member engagement that benefits the brands while Guvera’s registered members are able to listen to their favourite local or international artists and browse the brand’s content offerings including products, exclusive deals, branded playlists and competitions.

“For instance, Virgin Mobile Australia’s brand channel has close to 10,000 followers with playlists including ‘Branson’s Beats’ and a very popular offer that gives Virgin Mobile users streaming on Guvera a bonus 1GB of data each month, while Priceline Pharmacy’s brand channel has more than 6,000 followers and includes beauty trends, playlists, social media feed and a store locator,” Mr Hegerman said.

David Scribner, Virgin Mobile Australia CEO said: “We’ve had fabulous feedback from our customers. We’re proud to have created a true partnership with Guvera – we really like what they’re doing by shaking things up in the music streaming space in creating something different. The fact that they provide streaming from a brand-funded model so it doesn’t cost [consumers] really appealed to us, and that model gave us the opportunity to create an industry-first with an included data model, so listening to music doesn’t cost consumers their valuable data inclusion. Guvera are leading with insights about what customers actually really want and they’re doing it from a commercial standpoint.”

While Australia’s top brands continue to renew their contracts and grow their presence on Guvera, Hegerman said the brand channels are proving to be just as successful in the global market.

“We are seeing very strong market confidence out of India and the United Arab Emirates with new brands welcoming Guvera’s brand channels and existing brands extending contracts,” he said.

Please login with linkedin to comment

Latest News

Shell & HSBC Launch Global Agency Reviews
  • Advertising
  • Media

Shell & HSBC Launch Global Agency Reviews

Going with the theme of ‘new year, new me’, Shell and HSBC are looking to freshen up their respective media businesses.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]