BrandHook Pulled To Sydney And London For Agency Expansion

BrandHook Pulled To Sydney And London For Agency Expansion

Independent Melbourne brand research agency BrandHook has opened offices in London and Sydney

The London office officially opened late in 2014 with managing partner Paul Dixon relocating to the UK to oversee the expansion and lead BrandHook’s growing number of European clients.

Adam Sinclair has been appointed to head the BrandHook Sydney office, opening this month. Sinclair is an accomplished brand researcher with 25 years of quantitative experience. Commencing his career in the UK, Sinclair rose through the ranks of big agencies until relocating to Melbourne as the head of quant for Blue Moon/Gfk. BrandHook Sydney kicks off with the Best & Less account which for the past three years has been managed from Melbourne.

Speaking about the expansion, Pip Stocks, CEO and founder of BrandHook Australia (pictured) said, “With the success of our Melbourne office and with the signing of multiple global client accounts, expansion to London and Sydney makes sense. Offering clients brand clarity through a combination of insight and strategy has put us into a unique position in the market. On top of that we are pushing the boundaries to help our clients to find more innovative ways of unearthing true and meaningful insight.”

BrandHook Melbourne continues to manage clients including Heinz, The Country Road Group, Coles, Harris Scarfe, CrownBet and iSelect.

 




Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]