Melbourne design agency, Brand Society has been awarded a Silver Trophy at the 2016 Pentawards ceremony in Shanghai for their strategy, structural design and brand refresh of Cadbury Favourites seasonal range.
The Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design. The Award was presented within the competitive ‘Food’ Category and recognised not only the bold, engaging design but also Cadbury Favourites sales increase and on-shelf transformation of the traditional seasonal gifting sector.
Brand Society have also had recent success, winning the 2015 Australian Graphic Design Awards (AGDA) for ‘Design Effectiveness’ with Nanna’s Frozen Desserts refresh.
“This win is a great validation of our vision, to elevate products into irreplaceable brand experiences and create exciting category shifts”. says Nina Kelly, founder and strategic director for Brand Society.
“Cadbury Favourites needed to seasonally Premiumise and take market-share in Gifting particularly through Christmas and Easter. With our new pack-formats and bold brand-characters, Cadbury Favourites has transformed into an essential part of Australian seasonal celebrations.”