Brand Longevity Dependent On Transformation Towards Sustainability

Brand Longevity Dependent On Transformation Towards Sustainability
SHARE
THIS



The environmental and social impact of brands are being increasingly scrutinised by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring.

The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.

That’s the message underpinning Sustainable Brands, a global learning, collaboration and commerce community of forward thinking business and brand strategists, marketing innovators and sustainability professionals, convening in Sydney, Australia for the first time.

The SB16 Sydney conference offers the opportunity for business leaders to join 300+ professionals over three days of plenaries, workshops and networking events, 27 – 29 June 2016 at the Sofitel Sydney Wentworth.

Dr Sally Uren, CEO, Forum for the Future, works with both individual pioneering businesses including Unilever and Kimberly Clark and global collaborations designed to address system-wide challenges.

Dr Uren is coming to Australia for the first time in a professional capacity to headline SB16 Sydney. Based in the UK and overseeing offices in the US, Singapore and India, Dr Uren leads a number of global projects including Net Positive (an initiative challenging businesses to put back more into society, environment and the global economy than they take out), Cotton 2040 (a project aiming to mainstream sustainable cotton) and Tea 2030 (a project to deliver a sustainable tea value chain).

“The role of business in delivering solutions to society’s current set of significant and complex sustainability challenges has never before attracted so much attention,” she said.

“And the Sustainable Development Goals and the Paris agreement on climate change emissions give us a shared direction that’s never been clearer. Unleashing the power of business to act as agents of transformative change requires, well, transformation, and SB16 Sydney will provide a platform to discuss the challenges, collaborate, and act to ensure a more sustainable future.

“It’s critical to transform the key systems we rely on and to do that everyone in the value chain must be involved, from the producers and manufacturers right through to the end-user, all working together towards a common aim.

“At SB16 Sydney, I will highlight key opportunities such as system innovation, the circular economy, pre-competitive collaboration and closing the circle between government, business and the consumer/community. I encourage professionals from all industries including marketing, design, construction, architecture, finance, medicine, communication, technology and so many more to join us is shaping a more sustainable future.”

SB16 Sydney will lead an agenda designed to educate, inspire and motivate cross-sector industries on how to build, integrate and leverage sustainability into their brands. Through an innovative program of collaboration and information, the event will provide the tools and partnerships to drive business success and positive impact.

Keynote presentations by global thought leaders include Tom Szaky, Founder and CEO of TerraCycle discussing how businesses can realign their concept of waste and how it can become a brand ROI concept.

Simon Mainwaring, founder and CEO of We First will share his experience in social media helping companies tell the story of the good they do in ways that build reputation, profits and social impact. Bern van Son, CEO of MUD Jeans will discuss the paradox of tackling the three major issues in fashion of pollution, slavery and recycling whilst still making fashionable jeans.

Sustainable Brands events were founded on the belief that unleashing the best of human ingenuity and innovation can change the shape of business, and with it, the world. The Sustainable Brands conference held in San Diego for the past three years amassed over 2,000 attendees – the largest gathering of business leaders across various industries, organisational types and sizes and corporate functions.

Minister for Trade, Tourism & Major Events, Minister for Sport, The Hon. Stuart Ayres MP commented on the value this inaugural Australian conference will bring to NSW.

“Sydney is a city of innovation and we’re proud this great partnership with the Sustainable Brands conference will bring thought leaders and business leaders here to engage on effective sustainability practices,” said Ayres.

“The NSW Government is supporting the conference through our tourism and major events agency Destination NSW and I encourage all business to attend and consider integrating the learnings into their own strategies as they plan for future growth.”

SB16 Sydney is organised by MCI Australia and supported by host partners Banksia Foundation and Sustainable Business Australia. Strategic partners include the NSW Government and Destination NSW.

Now is the time for business leaders to learn how to successfully innovate their brands to ensure a sustainable future. SB16 Sydney, 27 – 29 June 2016, Sofitel Sydney Wentworth.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]