Brand Experience Agency Carrspace Rebrands As Neonormal

Brand Experience Agency Carrspace Rebrands As Neonormal
SHARE
THIS



Brand experience agency Carrspace has undergone a rebrand and will now be known as Neonormal.

The agency, which employs more than 20 staff, has offices in Melbourne and Sydney with a client list including Renault, Infiniti, Bentley, Mecca, Bupa Dental, Coopers, Sapporo, City of Melbourne and Puma among others.

While Carrspace has built a reputation for innovative experiential marketing, the business has expanded into a full-service brand experience agency in the past three years catering to audiences beyond consumers. The new brand – and name – speaks to this broader, strategically-led offering.

Director Madeleine Preece said: “Everything a brand does is a brand experience not just what consumers see. We have been working with brands for some time to engage multiple audiences and are now responding to a growing demand from our clients as they start to think beyond consumer-facing activations.”

Neonormal’s realigned offer is built on its team’s diverse background of inside-out brand experience with Preece adding: “Be it employee engagement events, trade partner product launches, shareholder relations, media launches or internal communications campaigns, successful brands must ensure consistent brand experiences through every facet of their business. We are well placed to deliver on this as our team has first-hand experience across all of these areas.”

Tyson Carr, the agency’s design director, said: “We are keen to partner with authentic and ambitious brands that are interested in doing things differently. We love transforming everyday brand encounters into rewarding brand experiences.”

The values of the Neonormal brand put thinking and problem solving first with the agency’s trusted ability to deliver second. Carr added: “We have always been strategic in our approach and have continually invested in creative and strategic leadership to lift and broaden our expertise in our team and offer. Now it’s time for our brand to catch up with us.”

Inside the rebrand

Freelance environment designer Carr founded the eponymous agency in 2010 before he and Preece joined forces under the Carrspace banner with foundation client L’Oreal Paris. After winning work for automotive brand Renault, the agency quickly expanded and has continued to grow.

Preece describes the rebrand as a “transformation” as opposed to a complete overhaul and signals a ‘new’ phase for the business alluded to in the agency’s title with the word Neo coming from the Greek ‘neos’ meaning new. Although Preece is quick to point out the agency isn’t claiming to be the ‘new normal’. She said: “The new normal is a state of being, a constantly changing dynamic that’s felt acutely in the marketing space, and more broadly in the world today. As brands, businesses, agencies and humans generally try to keep up with technology, shifting habits and behaviours, in this new world, there is no longer a ’normal’. This constant state of change is the new normal.”

The Neonormal identity was produced and led by Carr and has been six months in the making. “Often brands seek out a new identity to update an old, tired logo but in our case, we have a new purpose, a new name and something to say about the shifting landscape of brand experience which made this an exciting project,” said Carr.

Preece added: “Neonormal is about so much more than a new name and logo. It’s a new way of operating, an approach that takes the best of what we already do and adds to it a new way of thinking.”

The Melbourne office has also relocated to a new space on Islington Street in Collingwood that better reflects the brand positioning and allows for further growth.

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]