Clip licensing firm Born Licensing has been named as licensing agent for Nickelodeon & Viacom Consumer Products in Australia and New Zealand.
The Nickelodeon animation portfolio includes current evergreen favourites such as SpongeBob Squarepants, Teenage Mutant Ninja Turtles and Dora the Explorer along with classic animation such as The Ren and Stimpy Show, Rugrats, Hey Arnold! and Rocko’s Modern Life.
David Born, owner and director of Born Licensing, has previously worked on the clip licensing business at major global studios across markets including Australia, New Zealand, Europe, Africa and Middle East.
“We are thrilled to have the opportunity to work on the clip licensing business for the Nickelodeon portfolio, which includes some of the most popular entertainment brands for kids. We have no doubt that advertisers in Australia and New Zealand will see the benefit of working Nickelodeon’s iconic properties into their campaigns,” he said.
“The popularity of titles such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles span generations and appeals to audiences of all ages. Nickelodeon’s first television audiences in Australia now have families of their own, and today’s kids wield incredible influence in household purchasing decisions. There is tremendous value in offering marketers the opportunity to tap into both the nostalgic and current appeal properties past and present within the Nickelodeon portfolio.”
Born Licensing will be meeting with advertising agencies throughout Australia and New Zealand to discuss clip licensing techniques and the portfolio of brands available to work with.
“Nickelodeon’s vast library of programming and beloved characters have fans of all ages across Australia and New Zealand,” said Claire O’Connor, director, Nickelodeon & Viacom Consumer Products Australia and New Zealand. “With our twenty year history in Australia, there is great potential in collaborating with likeminded brands that celebrate the kid in everyone.”