Droga5 New York has unveiled its latest work for ONE, which asks the world to support the 130 million girls who are denied a proper education globally.
Directed and animated by Lucinda Schreiber, who is represented by Photoplay Films in Australia and New Zealand, ONE’s bold digital campaign, #GirlsCount, aims to demonstrate the scale of the crisis and demand education for all girls.
The campaign features citizens from every walk of life joining forces by filming themselves counting a number between one and 130 million out loud – one film to represent every girl denied an education.
International supporters are joining the count in solidarity, including Bono, Tom Brady, Giselle Bundchen, Michael Sheen, Chelsea Handler, Tracee Ellis Ross, Charlize Theron, Malala Yousafzai, Sheryl Sandberg, Angelique Kidjo, David Oyelowo and Emmanuelle Chriqui.
ONE plans to combine the videos into the world’s longest ever film to urge world leaders to take the action needed to ensure every girl receives a quality education.
Facebook COO Sheryl Sandberg said: “130 million girls around the world are out of school. One of the challenges in effectively addressing this global crisis is conveying its staggering scale. 130 million girls are being denied the basic human right of an education – the domino effect of which none of us can afford to ignore. I joined the count at ONE.org, choosing number five, because that’s the age millions of girls around the world should be walking into a classroom for the first time. Far too many of them will never get that chance, unless we demand world leaders act.”
ONE’s Roxane Philson said: “It’s a global crisis that 130 million girls are not in school. It costs less than a loaf of bread to send a girl in one of the world’s poorest countries to school each day – a small investment that could save more than a million lives and add more than $100 billion dollars to the global economy every year. #GirlsCount is uniting people to make the scale of this crisis clear and to call on leaders to do more.”
People who want help change the lives of millions of girls around the world can join the campaign by counting a number and posting the video or picture online.
ONE is launched the action ahead of International Women’s Day, alongside a report that shows how getting more girls in school could save more than a million lives and add more than $100 billion dollars a year to the global economy.
Today, thousands of ONE activists around the world will take part in a global ‘walk-in’, where they will hand-deliver a 330,000-signature open letter to their elected representatives calling for every girl to receive an education.