For the 100th anniversary of the Australian tightey-whitey brand, bonds has formed a supergroup of underwear models to pose for their latest campaign ‘the classics’.
Bonds has brought back together previous brand ambassadors like Miranda Kerr, Sarah Stephens, Ruby Rose, Elyse Taylor, Rachael Taylor, Samara Weaving, Jack Vanderhart and Kelly Gale to endorse the new collection.
The #BONDS100 campaign pays homage to the brands heritage with the reinvigoration of their classic styles. The bikini, boyleg, chesty, tube bra, guy front, sloppy, trackie, keenie, cottontail all feature alongside the brand’s newest style, the hot shortie.
Over the coming weeks, Bonds will be posting interviews with each of their former ambassadors, as well as exclusive behind-the-scenes videos and picture from the superstar photo shoot.