M&C Saatchi Group-owned media agency Bohemia has been appointed by newly-formed Steinhoff Asia Pacific Group Holdings (SAPGH) as its media agency following a competitive pitch.
Part of Steinhoff International, a German international retail holding company, SAPGH is a vertically integrated group owning a number of leading Australian retail brands in furniture, apparel and household goods across the region, including including Freedom Furniture, Fantastic Furniture, Harris Scarfe and Best & Less.
The appointment will see Bohemia take the lead on communications strategy, media planning and media buying for SAPGH’s retail brands.
The account was won in a competitive pitch that saw a number of agencies compete in a review managed by TrinityP3. Bohemia was the incumbent on Best & Less heading into the review.
Bohemia’s Brett Dawson said: “We have enjoyed a fabulous relationship with Best & Less that has seen significant growth over the last three plus years, and we are very excited to extend our relationship with the Steinhoff group.
“They have a great set of brands and a talented group of marketers behind them that we look forward to partnering with.”