Bohemia Wins Media Account For Global Skincare Brand Paula’s Choice

Bohemia Wins Media Account For Global Skincare Brand Paula’s Choice
SHARE
THIS



Bohemia Group has announced that it has partnered with global skincare brand Paula’s Choice following a competitive pitch to help grow the brand in Australia.

Michael Africa, senior vice president of digital at Paula’s Choice, said: “We were impressed with Bohemia’s technical capability in performance marketing and their understanding of the cultural differences in skincare between Australia and the United States.

“We have been successfully operating in Australia without a local partner in this area, and we’re excited to see the difference Bohemia’s strategy and expertise will have in growing our brand Down Under.”

Sebastian Graham, group performance director at Bohemia, said: “We’re looking forward to working with the team at Paula’s Choice. They’ve got big goals for growth and the product to match it.

“Their attitude as a challenger brand is exactly what we’re looking for, as it allows us to do the best work we can across the entire customer journey.”

Paula’s Choice Skincare was founded in 1995 by internationally-renowned beauty and skincare expert Paula Begoun. Products include skincare, makeup, body and hair care, and accessories.

Please login with linkedin to comment

Bohermia Paula's Choice

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]