Media agency Bohemia, part of the M&C Saatchi Group, has appointed Jacqui Capel to the role of Integration Director.
Capel was formerly Strategy Director at Blue449/Match.
Prior to that, she held various roles at Carat, OMD and Starcom.
She has more than a decade’s experience in cross-channel planning and strategy and past clients she has worked with include Pfizer, Campari, NSW Government, Masters, Ardent Leisure, Royal Caribbean, Presto, Telstra and Subaru.
She has two MFA Awards under her belt for Wild Turkey.
Brett Dawson, CEO at Bohemia, said, “The agency has great momentum right now as we integrate media and creative thinking as one to shape modern ideas.
“To support this, it’s a real pleasure to welcome additional strategic talent to the business.
“Jacqui brings a first-class record in creative media thinking and her appointment will support our teams to deliver at their most effective level.”
Capel added, “I’m pleased to join Bohemia at such an exciting time for the business.
“The agency has the unique potential to shape client media thinking beyond the traditional and I can’t wait to be driving these conversations.”