M&C Saatchi Group’s Bohemia has as announced the appointment of Anna Vergaki to the role of performance director.
Vergaki joins the media agency following roles at Orange Line, Reprise Media, Columbus, and Mindshare, and has worked with a range of clients including Burberry, Optus, Citibank, and Hyundai.
At Bohemia, Vergaki will oversee one of the agency’s performance media teams, providing client and team leadership across all performance channels including search, affiliate and programmatic channels.
James Collier, head of performance at Bohemia, said: “Anna brings a great mix of experience, energy and enthusiasm to Bohemia. She has a clear passion for her craft and a sharp focus on delivering client results. We’re thrilled to have her on board.”
Commenting on her appointment, Vergaki said: “Joining the right agency can often be a challenging thing. What made me choose Bohemia was the agency’s honesty, transparency and attitude towards challenging the norm.”