BMW Extends Partnership With Gold Class Cinemas

BMW Extends Partnership With Gold Class Cinemas
SHARE
THIS



Village Cinemas and joint venture partners Event delighted the world with their announcement that they’ve signed on for a longer partnership with BMW Group Australia, with BMW continuing as the presenting partner for Gold Class Cinemas.

BMW will have all the exclusive goodness that comes with being the presenting partner of Gold Class Cinemas nationally across both the Event and Village Cinema circuits, signing a further two-year agreement.

The partnership will include co-branding across key Gold Class assets and a range of bespoke executions through the partnership term.

Village Cinemas Australia’s general manager sales & marketing, Mohit Bhargava said, “Village Cinemas and our partners at Event are excited to extend our partnership with BMW and further grow the relationship between our two premium luxury brands.”

Event Cinemas director of sales, Joe Pullos added, “The partnership is a genuine fit, holding a similar dynamic brand ideology to BMW. The premium environment of Gold Class Cinemas and the luxury and excellence of BMW, work together to target aspirational lifestyle customers, and provide the ultimate experience.”

Stuart Jaffray, BMW Group Australia general manager of marketing, was also jumping for joy about the extended partnership, not to mention all the free Gold Class movie tickets he’s bound to rake in.

“BMW delivers a premium, engaging an enjoyable experience – a philosophy echoed by Gold Class Cinemas,” said Jaffray.

“We’re pleased to continue this relationship and, most importantly, continue to launch industry-first campaigns to the Gold Class audience in Australia.”

This media partnership was facilitated by Vizeum Australia, and throwing her two cents into the mix, business director Lisa Vercoe added, “Through our partnerships we seek opportunities that will allow us to reinforce and invigorate the BMW brand essence, but also create an ongoing conversation with key audiences for the long term.

“There is absolute synergy between the brands, and with such an engaged audience it’s a partnership we’re pleased to evolve and continue in 2016.”

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine