Under the theme, ‘Unconventional’, TEDxSydney commissioned creative agency BMF to produce a film for its 2017 program, which was unveiled at the event on Friday in Sydney.
BMF chose animation and humour to portray an unconventional love story: the story of two Tetris blocks that fall deeply in love, but find they have a problem – and it’s quite a big one.
BMF executive creative director Cam Blackley said: “BMF and its partners are incredibly proud to have our labour of love received with plenty of laughter and the odd snigger at the world’s most inspiring conference.”
Emile Rademeyer, director of Ménage à Tetris, said: “We wanted to take the viewer on the emotional rollercoaster the Tetris characters were experiencing in their relationship, from the initial flirtation to that unforeseeable moment in a relationship when a couple realises that not all is well in paradise.
“Stylistically, the Vandal designers developed a contemporary digital grunge look for the film. This allowed them to put a unique spin on a classic 8bit retro look.”
The TEDxSydney film program consisted of 10 short film debuts, including documentaries, animations and cinematic essays.
Creative agency: BMF
Executive creative director – Cam Blackley
Creative director – Alex Derwin
Creative leads – Dantie Van Der Merwe and David Fraser
Copywriters – Millicient Malcolm and Stephanie Allen
Planner – Kellie Box
Executive producer – Jenny Lee-Archer
Agency producer – Beatrice Osborne
Production company: Vandal
Director – Emile Rademeyer
Executive producer – Anna Greensmith
Producer – Lucas Cain
Motion design – Robo Dinnerville, Darrin Hanley and Derek Lau
Animation – Julie Ly
Illustrators – Ling Siu and Melissa Mai
Sound R&D – Nigel Crowley
Sound and music: Rumble Studios
Composer – Johnny Green
Music producer – Michael Gie
Sound designer – Cam Milne