Blue 499 Wins Southern Cross Travel Insurance Account

Blue 499 Wins Southern Cross Travel Insurance Account
SHARE
THIS



Following a competitive three-way pitch Blue 449 has won the Southern Cross Travel Insurance (SCTI) account. Blue 449’s remit will include all media strategy, planning and buying with a focus on performance and digital activity for the business.

SCTI operate in the highly competitive travel insurance category and as one of Australia and New Zealand’s leading insurers have always been innovative in their approach, with data and analytics at the core of their business.

Craig Morrison, chief executive officer of SCTI said of the appointment, “We were impressed by the team at Blue 449 throughout the whole process. Their expertise and knowledge around data and analytics, combined with their best in class media capabilities were clearly market leading. They share our ambition for the brand and will help us unlock new directions and streamline our digital capabilities.”

This is the second win for Blue 449 in as many months, having been appointed to Royal Caribbean Cruises Ltd in January.

Duncan Parfitt, head of performance and analytics at Blue 449 added, “It’s a privilege to work with such a progressive brand and marketing team. They have already demonstrated true partnership in their operation and our team is extremely excited with the opportunity to work together.”

The appointment is effective immediately.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]