Blue 449 Wins Media Duties For Priscilla Queen Of The Desert Musical

Blue 449 Wins Media Duties For Priscilla Queen Of The Desert Musical
SHARE
THIS



Blue 449 has announced it has been appointed by Michael Cassel Group to launch its newest production, Priscilla Queen of the Desert – The Musical.

The account, billing $2 million, will include media strategy, planning and buying across all channels, including analytics.

The Michael Cassel Group was formed to produce and present prestige theatrical productions; to create and develop exciting new live entertainment experiences and to present marquee events and concert attractions.

The company exclusively represents theatre producer Cameron Mackintosh and his productions in Australia.

Priscilla Queen of the Desert – The Musical will premiere in Melbourne on Tuesday 30 January 2018, with first previews starting on Saturday 21 January at Her Majesty’s Theatre.

The musical, based on the Oscar-winning film PRISCILLA, follows the hilarious adventure of three friends who hop aboard a battered old bus bound for Alice Springs to put on the show of a lifetime.

Julie Ott, head of marketing at Michael Cassel Group, said: “Blue 449 has been the media agency for Michael Cassel Group since 2015. They worked with us on Les Misérables,  helped us turn Kinky Boots into a smash hit and will be launching Beautiful: The Carole King Story in Sydney in September.

“It was an easy decision to partner with them again on Priscilla so they could bring their unique combination of data and creativity to this iconic Aussie musical.”

Zara Cobb, head of strategy and planning, said: “We are ecstatic to help bring Priscilla back in what is sure to be an iconic homecoming.

“The show is a fun, fabulous production and more importantly, has such an important message of love, friendship and acceptance, so we couldn’t be happier to be a media partner.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]