Blue 449 Wins $5M PZ Cussons Account

Blue 449 Wins $5M PZ Cussons Account

Blue 449 MD Duncan Parfitt has announced the agency has won the $5 million PZ Cussons account following a competitive pitch.

Duncan Parfitt

PZ Cussons is a multinational consumer goods headquartered in the United Kingdom.

The business that has been manufacturing and distributing products consumers love in Australia for more than 40 years – operating within four core categories Personal Care, Beauty, Home Care and Food & Nutrition.

Key brands include Rafferty’s Garden, five:am Organics, Morning Fresh, Radiant, Original Source, St Tropez and Fudge.

Blue 449 was chosen because of its level of strategic thinking and strong cultural fit, and the agency will handle all strategic planning and buying for both Australia and New Zealand.

PZ Cussons Australia head of marketing Shaun Peverill said: “We are excited by this new partnership and the opportunity to work together to deliver best-in-class campaigns across our diverse portfolio.”

Duncan Parfitt added: “We are thrilled that our Melbourne office has been appointed as the media agency for PZ Cussons. From our first meeting, we knew that culturally we were a perfect fit.

“Both the wider agency and Melbourne team are looking forward to helping create work that works for this family of iconic brands and doing great things together in the years to come.”




Please login with linkedin to comment

Blue 449 cussons

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]