Blue 449: James Simmons To Depart, As Duncan Parfitt Promoted To MD

Blue 449: James Simmons To Depart, As Duncan Parfitt Promoted To MD
SHARE
THIS


What best describes you?

John Preston (right in photo), CEO of Blue 449, has announced that James Simmons (left in photo) will be leaving the agency at the end of January 2018, while also revealing the promotion of Duncan Parfitt (middle of photo) as managing director of the Sydney agency.

Simmons, COO of Blue 449 (formerly Match Media), will remain with the agency until 31st January 2018, before returning to the UK.

Parfitt, who has been with the agency for seven years and is currently head of performance and analytics, will assume the newly created role of managing director of the Sydney office immediately. Preston will remain in place as the CEO of Blue 449 ensuring the continuity of the agency’s leadership.

In 2007 Simmons co-founded Match Dialogue with Preston before it merged with Match Integration (launched in 2003) to form Match Media, and so began their highly successful partnership. In June 2015, the Publicis Groupe acquired Match Media which in turn rebranded to Blue 449 in January this year.

Throughout Simmons’ 10-year tenure, the agency was the most consistently awarded media agency, having won numerous Agency of the Year and Culture Awards. In 2015 the agency was globally recognised by the Warc 100 in the top 20 best media agencies in the world.

Simmons added: “I feel very thankful to have experienced the last ten years at Match Media and then later Blue 449. Working in partnership with John has been an amazing journey and one that I am very proud of. However, it is time for a new chapter for my family and me so we have made the decision to return to England to enjoy the weather, but most importantly to be with our families – it feels like the right thing to do now.

“Leaving Blue 449 is difficult as it is an agency at the top of its game breaking new ground and forging a solid position in the market. We have an amazing team who are as dedicated and passionate about delivering results for our clients. I also want to thank Publicis Media who have been incredible to work with and this has allowed us to keep the brilliant culture and DNA of the agency that will continue to thrive,” he said.

Preston added: “Working with James over the past decade has been nothing short of a brilliant partnership. Together we have built a consistently strong business with amazing talent, creating work that works with our wonderful portfolio of clients. We’ve created a text book success story. Ten years is a long time to work together, yet it feels like the time has gone in a flash which is a sure sign that we enjoyed the journey together. On a personal note I want to thank James for his friendship, camaraderie and in synch approach to how we ran the business. The success of the agency and the management of our people and clients has always been at the heart of everything he does.”

“With every change a new opportunity is created and so I am delighted to announce Duncan’s promotion to MD. It is testament to the depth of talent in the agency that we can promote within. Duncan is a proven leader; during his several years at the agency he has created from scratch our Search offering, analytics team and performance team.

“Blue 449 sits at the ‘intersection of data and ideas’ and Duncan has a unique future focused skill set that will complement that position. I very much look forward to working with Duncan in his new role as MD, along with the talented group in the leadership team, ensuring that the continuity and integrity of our business is maintained and together we drive Blue 449 forward into 2018,” Preston said.

Gerry Boyle, chairman Publicis Media Asia Pacific said: “I would like to thank James for his amazing contribution to the success of Blue 449 in Australia, he leaves a platform that is well set for the future. I welcome Duncan into his new position and have no doubt that he, together with John and the leadership team, will build an even stronger position for Blue 449 in Australia. We wish both James and Duncan all the very best in these new endeavours.”

Parfitt added: “I am extremely passionate about this business and so I am delighted about taking on a broader leadership position within the agency. Blue 449 is in an exciting space at the moment with progressive clients investing in great work around data and ideas. My role will be to build on this and within a modern and evolving marketing ecosystem identify opportunities to further drive our clients’ business success.”

Please login with linkedin to comment

Latest News

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]