Bloomberg Television today launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio.
Hosted by Bloomberg Television anchor Haidi Lun in Sydney and Betty Liu in New York, the show delivers the latest stories from the Australia market and global news developments that matter most to influential decision makers in business and finance.
Lun was previously a reporter for Bloomberg Television in Hong Kong where she covered the financial markets and general business news and trends across Asia-Pacific. From Sydney, Lun will also contribute live interviews and reports on the latest news from Australia into Bloomberg Television’s global programming.
“We are stepping up our focus on critical market-moving news in Australia as it is a key part of the global market and kicks off the Asia-Pacific trading day,” said Al Mayers, global head of Bloomberg Television and Radio.
“By launching Daybreak in Australia, we are not only providing our audience with timely, compelling content, but we are further leveraging our unparalleled journalistic resources in the country. Our anchors are working seamlessly around the world to provide live Daybreak programming across our media hubs in New York, London, Dubai, Hong Kong and now Sydney.”
‘Daybreak Australia’ will broadcast live each weekday morning at 9am AEDT, leading into two hours of Daybreak Asia. Bloomberg has thirty journalists based in its Sydney bureau, which opened in March 1989, as well as a team based in Melbourne. Their reporting will be magnified with the launch of the new show. Bloomberg also plans to expand Daybreak, its mobile morning briefing for terminal subscribers, to include an Australia edition.
Daybreak is part of Bloomberg’s multi-platform effort to provide customers and on-the-go business decision makers the data, breaking news, analysis and insight they need to start their day regardless of where they are in the world. Daybreak Asia is the broadcast/digital video extension of Bloomberg’s Daybreak morning briefing for Bloomberg Terminal customers. Bloomberg Television delivers 24 continuous hours of business and financial news globally, with programming capitalizing on the content and resources of 2,600 journalists and analysts in more than 120 countries around the world. Bloomberg TV is broadcast in 437+ million households worldwide in more than 70 countries, and is streamed on Bloomberg.com, Apple TV, Amazon Fire TV and Roku.