BLOKE Launches New Global Brand Campaign For Scenic Tours

BLOKE Launches New Global Brand Campaign For Scenic Tours

Travel company Scenic Tours takes people to some of the most wonderful places in the world, and Sydney based creative agency BLOKE has created a campaign that shows the ‘Wonders Never Cease’ on board a Scenic Europe River Cruise.

Jonas Tobias
Posted by Jonas Tobias

“Scenic has undergone a global rebranding exercise to better reflect their luxury positioning,” said BLOKE creative partner Mike O’Rourke. “And this 90s wonder-filled TVC is just the beginning.”

Australian director, Justin McMillan brought real feeling of scale and grandeur to the film, delivering a travel experience that aims to position Scenic as a luxury leader in the highly competitive Europe River Cruise market.

“We invite all our guests to ‘never lose their sense of wonder,” said Michelle Black, Scenic’s general manager – sales and marketing. “The BLOKE team have done a great job of bringing this to life for us.”

Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew – all working alongside the TV film crew.

“We’re thrilled with the result,” added O’Rourke. “Considering how many production teams were on board we made the right choice in Rabbit and their Hungarian friends, Film Reaktor.”