New Zealand-headquartered global software company Black Pearl Mail has opened an office in Sydney reflecting significant demand in Australia for its unique product that enhances the capabilities of email as a business tool.
Founder Nick Lissette said the reason Black Pearl Mail has been so successful over such a short period of time, is that the company has cracked a problem no other company in the world has been able to solve.
“Email is the number-one form of business communication – with over 100 billion business emails sent every day – yet it has some fundamental flaws that our service eliminates. Until now it hasn’t been possible to create emails and email signatures that have a consistent appearance, given the diversity of devices and servers globally. With over 17,000 delivery permutations an email has to negotiate in the world, it was an incredibly difficult problem to tackle. We have a patent pending on our technology that solves it.
“The potential marketing and branding benefits for companies are enormous. Some of Australia’s most iconic brands and largest international companies are already keen to adopt the Black Pearl Mail technology and to benefit from their ability to utilise email as a digital marketing channel. Opening an office in Sydney is a direct result of new customer growth and our response to support that.”