Big Mobile has landed the accolade of the leading independent mobile advertising company, according to revised figures from SMI for the first half of 2013.
It scored the top billings of all the main media agencies in Australia, including InMobi, Snakk Media and Mobile Embrace.
The news comes as the company continues to expand its premium publisher network with the addition of Ticketek, Crikey owner Private Media, Conversant Media and CarAdvice, adding 1.8 million unique browsers a month to their audience reach.
Graham Christie (pictured), group commercial director and partner at Big Mobile said: “Agencies and advertisers trust Big Mobile to deliver their campaigns across our network of premium publishers and the latest figures from SMI confirms our position as the number one player in the market.”
Adding to their portfolio of mobile marketing solutions Big Mobile has launched sponsorship and integration options to align brands with key environments across mobile and tablet devices.
Available through key Big Mobile publishing partners, Big Mobile said it will deliver greater brand cut-through and provide advertisers with an increased share of voice.