Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.
Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency.
With Bank BRI focused on reaching their target market through digital channels, Big Mobile will work closely with the company’s marketing division to create and implement an end-to-end comprehensive digital strategy.
Big Mobile are responsible for the strategic planning, management, execution, and analysis of all digital marketing for Bank BRI including desktop, mobile, social media, search and company websites.
D.argo Prabowo, assistant vice president – Marcomm Division at BRI Bank, said: “We’re excited about our partnership with Big Mobile Indonesia as our digital agency. To achieve our goals and remain close to our target audience, it’s very critical that we create meaningful and relevant digital campaigns.”
Yunnita Avreda, country manager for Big Mobile Indonesia, added: “We are thrilled with our appointment as the first digital agency of Bank BRI. With our many years’ industry experience and our team of experts in strategy, creative, UX and tech, we are confident we will achieve Bank BRI’s goals.”
Graham Christie, Group CEO of Big Mobile added: “Major brands in Indonesia are accelerating the migration away from traditional marketing channels. Now in our fifth year in Indonesia, and with the largest mobile-centric team of specialists in Jakarta, plus our regional leadership in mobile, we’re looking forward to supporting Bank BRI harness the digital future”.
The partnership not only marks a step change in Bank BRI’s marketing strategy with a strong focus on digital for the first time, but also increases Big Mobile’s footprint in Indonesia and further strengthens their position as market leader in the country’s mobile advertising landscape.