Big Media’s Big Advertising Problem

Big Media’s Big Advertising Problem

This story was originally published by

It seems cyclical factors, rather than mobile ads are to blame for weakened TV advertising.

SHARE
THIS



Big media has been under the weather lately. But investors may not be correctly diagnosing its symptoms.

Weakness in TV advertising was a focus of investors last week, as media companies reported third-quarter earnings. From Discovery Communications to Walt Disney, each was grilled on its outlook. The chatter on Wall Street is that the shift in spending toward digital, and specifically mobile platforms, is the reason for TV’s woes. As evidence, many cite strong growth at companies like Facebook.

While digital platforms are indeed getting a bigger piece of the pie, they don’t appear to be eating too much into TV’s slice. For media companies, a cyclical rather than secular shift may be playing a more dominant role at the moment.

For the full read, click here

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]