Big Data Is Leaving Many Organisations Fearing Irrelevance

Big Data Is Leaving Many Organisations Fearing Irrelevance
SHARE
THIS



A global report by consulting and technology service Capgemini, in partnership with cloud computing company EMC Corporation, reveals that amid the market disruption being driven by Big Data, 65 per cent of organisations acknowledge they are at risk of becoming uncompetitive unless they embrace new data analytics solutions.

The report, ‘Big & Fast Data: The rise of Insight-Driven Business’ surveyed over 1,000 C-suite and senior decision makers across North America, South America, Europe and Asia-Pacific to understand the need and enterprise readiness for Big Data adoption.

According to 64 per cent of enterprises surveyed Big Data is changing traditional business boundaries and is enabling new providers to move into their industry. Over one quarter (27 per cent) reported competition from new players in other industries, while a majority, (53 per cent) expect to face rivalry from data-enabled start-ups. This suggests that mastering the management and analysis of Big Data is now key not just to success but also to business survival.

There is widespread recognition that the data which organisations hold is becoming a core component of market value (59 per cent of respondees). This is also reflected in the boardroom, with almost a third of companies (32 per cent) having already introduced or in the process of introducing new C-level roles for data management.

Further findings from the report show:

  • 54 per cent say that investment in Big Data over the next three years will outstrip past investment
  • 61 per cent acknowledge that Big Data is now a driver of revenues in its own right and is becoming as valuable to their businesses as their existing products and services
  • 43 per cent organisations already have or are currently restructuring in order to exploit new Big Data opportunities
  • 36 per cent of respondents say that due to the strategic importance of Big Data, they have had to circumvent IT teams to carry out the necessary data analytics required to gain business insights
  • Over half (52 per cent) of respondents reported that developing fast insights from data was hampered by limitations in the IT development process
  • Accessing Big Data faster is where C-suite executives see the most value – 77 per cent state that decision makers increasingly require data in real-time.

John Brahim, head of Capgemini insights and data global practice said: “We have reached an inflection point in the market. Information is at the heart of every business decision and companies need to fully embrace the opportunities of big data or risk losing out in the market place. Our research has identified that while some organisations are using big data to reduce cost and improve existing performance, others are using it to drive into new markets and ultimately to monetise data in its own right.”

Paul Maritz, Pivotal chief executive officer, EMC Federation added: “Compelling user experiences and new business models in the digital age are fueled by the dramatically increasing availability and usage of data. Businesses across the spectrum need to realise the ability to not only rapidly ingest, reason over and rapidly react to multiple sources of data, but to build the insights gained into the fabric of what they do. Those entities that don’t develop this capability are at very high risk of disruption. This means that businesses need to invest in the people, skills, tools and modern platforms as a matter of urgency.”

Please login with linkedin to comment

Ella Bache New Site

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]