Beyoncé Launches 2017 Ivy Park Campaign

Beyoncé Launches 2017 Ivy Park Campaign

Right before announcing she’s pregnant with twins with husband Jay Z, Beyoncé has dropped the spring/summer 2017 campaign video for her athleisure wear line Ivy Park.

B&T Magazine
Posted by B&T Magazine

The campaign stars singer SZA., Lauryn Hill’s daughter Selah Marley, Black-ish star Yara Shahidi, model Sophie Koella and singer-songwriters sister duo Chloe x Halle. Check it out:

The last time Beyoncé released a campaign for her Ivy Park collection, another activewear company Lululemon called her out for copying their designs. The tweet, which was quickly deleted, caused a massive social media headache for Lululemon who felt the wrath of Beyoncé passionate fan-base (dubbed the BeyHive).

The Ivy Park Instagram page is filled with images from the campaign:

Oh yeah and the Queen Bey has also announced she’s pregnant with twins on Instagram:

People subsequently lost their minds over the announcement: