Pacific Magazines continues its streak of unveiling fresh new spots for its digital products, following a renewed digital commercial partnership with Yahoo7.
The latest brands to receive new online destinations are Better Homes and Gardens and a flagship New Idea.
The two new sites follow new digital homes for Who and marie claire, and Women’s Health and Men’s Health.
Pacific Magazines CEO Peter Zavecz said this move marks the “next phase in the evolution” of two major, multi-platform brands.
Betterhomesandgardens.com.au launches with a sleek new visual identity, a rich user experience and new content verticals of home (decorating), craft, garden, food, DIY, renovating, Better You (Beauty) and Shop. The site will feature new exclusive videos, new recipes and the latest trends and tips.
Commercial director and general manager food, family and home, Gereurd Roberts, said “Better Homes and Gardens is already Australia’s biggest media brand. Now we will light it up and amplify the brand’s multi-platform experience with our new mobile first, video-driven digital product.
“The brand’s scale and reach across valuable consumer categories including home and food, delivers data and insights which fuel our content creation – to ultimately improve returns for advertisers and the user experience alike.”
New Idea (newidea.com.au) also today unveiled a fresh visual identity, with easy-to-navigate functionality and new content verticals of celebrity/royal news, real life, lifestyle and food. New content will include fast loading galleries, content snacking and video. Both new sites include integration with social channels, spanning Facebook Live, Facebook Instant Articles, YouTube, Instagram, Snapchat and Apple News and 7Live streaming from the Seven Network.
Roberts continued, “Our new site will further fuel the digital experience for our consumers and will launch with a fresh range of content executions, vertical video and high visibility commercial offerings – the perfect platform to grow our impressive total audience reach.
“Both Better Homes and Gardens and New Idea already have a home in the heart of millions of Australians. This launch now puts us squarely in the palm of their hands and allows us to influence consumers’ behaviour on behalf of advertisers like never before.”
Both sites will undergo a multiphase rollout with additional functionality in the coming months.