Bennelong Restaurant Unveils New Website Via Pollen

Bennelong Restaurant Unveils New Website Via Pollen
SHARE
THIS



Sydney digital agency Pollen has unveiled a website for the relaunched Bennelong restaurant at The Sydney Opera House, which gives people a taste of what it’s like to enjoy the gastronomic creations of chef Peter Gilmore inside one of the world’s most iconic buildings.

“We wanted to give people a really visceral sense of what they’re going to experience when they dine at Bennelong. Surprisingly some of the world’s most famous restaurant websites don’t tell the story of what it’s like to be seated at one of their tables, which we think is a missed opportunity,” said Brett Mitchell, digital director at Pollen.

This is the third platform Pollen has created for Gilmore and The Fink Group, the restauranteur behind Otto, Quay, Bridge Room and Firedoor.

John Fink, creative director at The Fink Group said: “We keep returning to the team at Pollen because they bring our venues to life in a really immersive, lively way. They also put a lot of thought into how our digital platforms need to perform as the first point of contact with our customers – our Quay website has been a huge success.”

There are now five distinct dining experiences on offer at Bennelong, so photographer Brett Stevens was appointed to depict each one, and the fresh Australian produce that’s served there.

Pollen also created the website for Gilmore’s sister restaurant Quay, which has been awarded three hats for 14 consecutive years. Soon after the website’s launch in 2014, online reservations increased by 84 per cent. And because the site is responsive, 38 per cent of reservations are now completed on mobile and a further 12 per cent on tablet.

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]