We’re In The Business Of Game & Flow: Group Innovation Director M&C Saatchi

We’re In The Business Of Game & Flow: Group Innovation Director M&C Saatchi
SHARE
THIS



During this morning’s keynote presentation, Ben Cooper (pictured above) group innovation director at M&C Saatchi and co-founder of Tricky Jigsaw- took the Daze of Disruption crowd through a gamification journey called Game and Flow.

“When B&T reached out and asked me to talk about gamification, I sort of thought it was an odd thing to start with but when I reflected on it i realised it was a good thing. Gamification is what we do each day, we help design and collaborate to help people progress and help them get to innovatve solutions,” Cooper explained.

“The more you get away from your core business, the less you rely on marketing and advertising becuase ultimate you’re building a new group of things that people want to talk about and use. Ultimately you’ve got to unlock yourself.

“The amount of times that we talk to a group of people and they go ‘that’s not really our core business or what we do’. Well you’re not going to innovate, progress or unlock your potential if you think like that.”

The trick is you have to open people up to innovation and design, “That’s a type of gamification. It’s a type of design that helps teams align themselves and help people see where they can go and think outside the core.”

Cooper explained gamification is about exciting people to get from A to B, to unlock their potential and behaviours. For example, Cooper shows the crowd an initative by Volkswagen which used gamification technology to encourage people to be more active and aware of their surroundings.

“It had everything from bins that sounded like rubbish falling down to the bottom of the earth, so people were encouraged to put rubbish in the bin. It’s little things that let people unlock their potential.”

So how can you use gamification to help you and your team unlock your potential and get into the zone

“The Zone is where everything is clicking. It’s a little bit easier to do it alone but when you’re in a team it’s harder, you’ve really got to bring more skills together. One of those skills might be making sure the right person is doing the right thing or unlocking the anxiety in another area for a team member.

“I believe we all need to progress ourselves, our companies and the world in many ways. Never has there been a better time to use creativity to make a difference, but ultimately you have to understand intrinsically what blocks that change. If we can unlock that and push ourselves into this new space, that new space is where we need to go to stay competitive and relevant.”

Few tips:

1. Design for collaboration. It doesn’t just happen. “We do a lot of workshopping but the four hours with the client there had been 48 of planning. Every minute blocked down and every moment planned. Design the time, it’s really important.”

2. Reflect regularly- with both yourselves and the client.

3. Inspire and energise.

Please login with linkedin to comment

Latest News

Retail Software Player Vend Moves Into AI As Part Of Platform Revamp
  • Marketing
  • Technology

Retail Software Player Vend Moves Into AI As Part Of Platform Revamp

Point-of-sale (POS) retail software company Vend has taken its first steps into AI to help retailers grow and compete as part of a major platform refresh. Dott aims to help retailers make better decisions about their stores and how to grow, bringing the much talked-about promise of AI to life for retail. Neither male nor […]

One-on-one With Pacific Magazines’ Wendy Moore
  • Media

One-on-one With Pacific Magazines’ Wendy Moore

With audiences consuming more media than ever before, Wendy Moore, general manager of Pacific Magazines’ homes and food titles, sat down with Magazine Networks to outline two unique projects in her portfolio. When she’s not gracing our TV screens as a judge on Seven’s House Rules, Wendy Moore oversees Pacific Magazines’ portfolio of homes and […]

Enough With Your Shitty Videos Already
  • Opinion

Enough With Your Shitty Videos Already

In this opinion piece, Mike Cardillo (pictured below), co-founder, executive creator director and resident frustrated soul at Sydney-based production company Sixteen Corners, argues why making a video for the sake of making a video will never do, and offers some words of wisdom to those looking to create a clip. So, the solution to every marketing, comms, […]

Opinion

by B&T Magazine

B&T Magazine
The Amazon Effect! Study Shows 88% Of Aussies Hate Local Retailers
  • Marketing
  • Media

The Amazon Effect! Study Shows 88% Of Aussies Hate Local Retailers

Amazon’s Australian launch is imminent and if you had any concerns about its ability to succeed Down Under you only need to look at a new survey that reveals a whopping 88 per cent of Australian shoppers say they’re no fans of local bricks and mortar retailers. The study, by tech solutions firm Pitney Bowes, showed a […]

by B&T Magazine

B&T Magazine
Bauer’s Christian Fricke Resigns As MD Of Xcel Media
  • Media

Bauer’s Christian Fricke Resigns As MD Of Xcel Media

Further to today’s news that Bauer Media will close three of its magazine titles, the publisher has announced the resignation of Christian Fricke, managing director of Bauer Xcel Media. According to a statement sent to media, Fricke, who had been in the role a mere 18 months, will return to Germany for family reasons. Commenting on Fricke’s departure, Bauer Media […]

WWF Campaign Labelled “The Saddest Christmas Ad Ever”
  • Campaigns

WWF Campaign Labelled “The Saddest Christmas Ad Ever”

The World Wildlife Fund (WWF) has unveiled its annual Christmas ad campaign that has been labelled as “one of the saddest Christmas adverts ever produced. The global campaign aims to daw attention to the devastation caused by Africa’s ivory trade and the tremendous cruelty inflicted on its elephants. It was produced by the WWF’s as part of their Just Like Us campaign and […]

by B&T Magazine

B&T Magazine
Former Aussie Cricket Captain and photography enthusiast Steve Waugh for SnapSydney.  Picture: John Appleyard
  • Campaigns
  • Media

News Corp Expands ‘Snap Australia’ Campaign To Regional Titles

News Corp’s award-winning Community Media’s ‘Snap Australia’ campaign continues to build momentum. ‘Snap Australia’ is a social media movement that celebrates what Aussies love about where they live. The feel-good factor of the initiative has extended into each capital city and into News Regional Media, with an additional 18 regional publications joining the initiative. Today […]

Virgin, Yellow Brick Road & GoSwtich Flock To Sports Content Platform PlayersVoice
  • Marketing
  • Media

Virgin, Yellow Brick Road & GoSwtich Flock To Sports Content Platform PlayersVoice

Six weeks after its launch, sports content platform PlayersVoice is winning the hearts and minds of consumers and brands. Established as a platform for rich and raw first-person sports storytelling, PlayersVoice has created an environment where elite sportspeople feel comfortable sharing their thoughts, hopes, dreams and fears, shining a light on ‘The Human Behind the […]

Red Agency Grows Partnership With The Whiddon Group
  • Marketing

Red Agency Grows Partnership With The Whiddon Group

NSW aged care specialists The Whiddon Group – a longstanding PR and social client of Red Agency – have widened their remit to include content, paid social and SEO in line with the evolution of the aged care sector. Whiddon, which celebrates its 70th birthday this year, delivers care services that enable quality of life […]

Image lead story Toby’s Estate Taps Influencers To Launch First Concept Coffee Range
  • Campaigns
  • Marketing

Toby’s Estate Taps Influencers To Launch First Concept Coffee Range

Toby’s Estate Coffee Roasters has launched its first ever concept coffee range – the Underdog Series. The series shines a spotlight on the world’s relatively unknown, but emerging specialty coffee producing regions. The Australian business leads the local market in selling specialty coffee from regions including Uganda, Malawi, Mexico and Myanmar. For the first time, […]

Image lead story Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers
  • Marketing

Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers

Locally-sourced Australian brand The Smokeman Brothers, has hit shelves with packaging mastered by independent creative agency Our Revolution. The Smokeman Brothers is different to your average deli meat. It is a range of premium crafted meats, made in Australia, and authentically smoked using sustainable timber sourced from the Victorian Highlands and The Riverina regions. Our […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine