Bec Brown Communications Rebrands To The Comms Department

Bec Brown Communications Rebrands To The Comms Department
SHARE
THIS



Bec Brown Communications has rebranded to The Comms Department. The new name and new look launched today and reflects the next stage in the agency’s evolution.

Bec Brown Communications started as a publicity consulting business in 2012. Since then, the business has grown from a one-woman show to a team of six experienced communications professionals and two support staff working from Sydney, Melbourne and Brisbane. The agency specialises in PR, social media, corporate communications and crisis management.

Managing director of The Comms Department, Bec Brown, said while there have been some exciting new aesthetic changes it’s business as usual in every other way.

“This rebrand is an exciting evolution of the company that I started four and a half years ago,” she said.

“We work so closely with our clients that we become a natural extension of their marketing, media and communications teams. So this new name – The Comms Department – is a reflection of that collaborative approach. Even though we are external, we live and breathe our clients’ message, culture and brand as much as our own. But we bring the benefit of strategic perspective and breadth of contacts that only an outside team can.  As The Comms Department we will continue to provide the best communications solutions for our clients and great content for media, delivered in the tailored way we do best.”

Collaboration, creativity and agility in service delivery are core values of the results-driven team and has seen the agency secure and retain contracts with some of Australia’s biggest brands. Universal Music Australia was the first client contract Bec secured in 2012, and the agency still holds the contract today. The Wiggles and Australian Radio Network have both been clients for the past four years, and Cover-More Travel Insurance for the past two.

“From day one, we’ve only ever taken on projects and clients that we believe in and are passionate about. Taking on new business is something we consider carefully and the majority of the team has to love the project or we don’t do it. That approach has seen us take on a range of long-term contracts across media, entertainment, travel and lifestyle brands, as well as project work across national tours, product launches and three not-for-profit campaigns,” Bec said.

Having a team of senior staff has helped established another of the company’s points of distinction – a work from anywhere, anytime culture.

Rather than a central office, the team primarily work from home which allows them to be both proactive and reactive for clients whenever it’s needed in the 24/7 time-sensitive media cycle. This is important for all clients but is particularly useful for managing the PR for ARN’s 10 live radio stations around the country.

“Our clients pay for our expertise, not our fancy office fitouts. We take full advantage of today’s technology to collaborate and connect so we can truly work from anywhere. Less time spent commuting means more time getting results and gives us more time meeting with our clients in their world, taking the time to understand their business and discovering the smartest way to achieve their goals.”

The Comms Department worked with Inga Campbell from Inkling Design on the rebrand. A fellow ‘work from anywhere’ kindred spirit, Inga is running her business while travelling through North America. Inga’s design experience spans more than 15 years, including roles as art director of Grazia and bridal magazine WHITE, and deputy art director of Cosmopolitan. She founded Inkling Design in 2011 specialising in art direction, branding, and illustration.

Clients and the media industry at large will be relieved to hear that the company’s signature chocolate treats still remain, with the famous Bec Brown Brownies transitioning to The Comms Department, also with an updated packaging rebrand by Inga.

Please login with linkedin to comment

Dentsu The Comms Department

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]