Beauty Brand Jurlique Overhauls Traditional Cash Register For Better Customer Experience

Project 5 Vol6
SHARE
THIS



Australian natural skin care brand Jurlique announces today that it has rolled out a new cloud-based point-of-sale system from Vend, across its 16 concept stores in Australia. In a mission aimed at ‘taking out’ the traditional counter and cash register, Jurlique and Vend set-up each new store system within a 12 hour timeframe.

With many Australian retailers facing increasing pressure from large global chains, Jurlique made the decision in mid-2015 to stay ahead of the competition and transform its customer experience. It aimed to remove physical barriers between staff and customers by taking away traditional point-of-sale terminals. Using Vend, staff can now serve customers via a mobile device or iPad anywhere in-store. This process is shown in a video also launched today.

This decision was made as part of Jurlique’s wider business strategy to commit to quality and invest in the in-store experience, focusing on sophisticated technology and personalised care for customers.

“Creating the best possible customer experience is really important to us, and was a key decision in choosing Vend for our point-of-sale and inventory management,” said Ann Donohue, general manager at Jurlique Australia and New Zealand (pictured above). “Being mobile on an iPad means we can now provide consultations, recommend treatments and sell products wherever our customer is most comfortable.”

The new system roll-out began in February this year, with each store being set-up overnight to ensure minimal impact on sales and customers.

“We called it Project Asteroid – we wanted to completely remove our old system with a bang,” said Chris Balogi, director of global IT at Jurlique. “And we did, though you wouldn’t have known it. We switched across each store to the Vend system in just 12 hours. When we closed up for the day our old point-of-sale system was turned off, Vend was set up overnight, and we opened ready for the next day’s trading.

“Over the past three months, all of our stores across Australia have adopted Vend and moved to the cloud with zero downtime for the business.”

“Moving an entire business to the cloud is a big challenge,” said Balogi. “You want to get it right, and be sure you have a system that is flexible enough to let you make changes along the way and build on in the future. Our business is continuing to grow here and overseas, so we didn’t want a system just for now – it has to be able to scale and grow with us.”

Jurlique is now set to roll-out Vend internationally, starting with its UK, Europe and Canada stores. “Vend has enabled us to instantly become very nimble. We can connect via a handheld tablet and start selling. The move to Vend has given us the capability to open new stores much quicker so we’re keen to use this technology globally across all regions,” said Balogi.

“Jurlique is one of Australia’s biggest retail success stories – they are a remarkable company and their growth is a credit to their hard work and willingness to innovate,” said Vaughan Rowsell, Founder of Vend. “We’re so pleased to be working with them in Australia and further afield in a joint mission to create an easy and beautiful in-store experience. Making this kind of change across an entire business takes courage but it has a big pay off. And as customers start demanding this kind of shopping experience more and more, we’re going to see more retailers doing the same.”

Specifically designed for iOS and iPad, Vend’s software helps retailers sell, manage inventory, reward customer loyalty, and analyse business performance across physical and online stores and multiple outlets.

“Cloud technologies are having the biggest impact on business and retail since the internet,” said Rowsell. “They allow sales teams to get out from behind the counter and actually spend time with their customers, they speed up very manual processes, and they can be implemented at a fraction of the cost and time of traditional systems. It’s having a very real and highly competitive impact on the businesses that are making the leap.”

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.