From high school geography dux, to fourth year Architectural degree dropout, Nick Ikonomou, senior writer at ad agency BCM gives us the goss on his career in the latest for our industry profiles.
What would you change about the industry?
Outsource everything to India. Everything.
What piece of advice you’d give your younger self?
Listen to your Dad’s advice.
What’s one thing not many know about you?
I was on Family Feud when I was 16, where I openly admitted loving Guns ‘n Roses on national television. I only won 10 blank TDK VHS tapes. (6 hours long play.)
What’s your quirkiest attribute?
I cannot lick ice-block sticks. If faced with eating one, I throw out the last slithers of ice-block still attached to the stick.
If you weren’t doing this job, what would you be doing?
I would likely have pursued an idea I had 12 years ago of launching ‘Human-Catalogue’, a far-reaching social network that connects people with friends and businesses they like online.
What’s your ultimate career goal?
I’m a pretty simple career creature these days. My goal is to do great work I can be proud of and not write more than two eDMs a week. As agencies continue to transform at lightning speed, I want to be sure I remain a solid creative problem-solver that’s nimble, adaptive and always worth hiring.
Favourite piece of work you’ve done/worked on?
I don’t want to admit that my best campaign was 13 years ago so I’ll pick something more recent than the Surf Lifesaving ‘Heroes’ campaign of 2002. Just last month we created the QUT Global Goggles campaign harnessing awesome virtual reality technology for our university client. Seeing a creative idea come to life through new technology was a real buzz, and it’s as good a VR experience as I’ve seen anywhere on Google.
What’s been your most challenging career moment?
The step up from humble Copywriter to running a large creative department in Queensland’s biggest agency eight years ago was responsible for more than a few expletives. I quickly discovered that managing people was 10 times more draining than working out when to use ‘their’, ‘there’ or ‘they’re’.
If you could be Prime Minister for a week, what would you do?
What’s your favourite kind of cheese?
Tea or coffee?
I don’t enjoy either, but I order tea in boardrooms to blend in with the adults.
Favourite TV program?
Hardcore Pawn. I can’t get enough of ghetto trash losing their shit when they discover their five carat diamond engagement ring is a fake.