Brexit Traffic: BBC And The Guardian Score Record Results

Brexit Traffic: BBC And The Guardian Score Record Results
SHARE
THIS



While Brexit has been devastating for some, it’s seen traffic results for the BBC and The Guardian deserving of a ‘cor blimey!’ It comes on news more people were interested in Brexit that weekend than they were watching porn.

The day of the Brexit results on June 24 – where the UK voted to leave the EU (European Union) – saw the BBC as a whole attract 21 million unique browsers (a single person who has been to the site) and 114 million page views. Across the weekend, the number bumped up to 30 million unique browsers. The BBC’s average is 85 million unique browsers each month, roughly 2.8 million uniques each day.

Locally, the figures were 1.024 million for that day, with page views at 7.7 million. The BBC says in Australia, this is three times more than the average traffic levels for a day.

The Guardian Brexit Traffic

And over at The Guardian, June 24, the site had 17 million unique browsers – around three million more uniques than the publication’s second highest story. There was 77 million page views of the Brexit story.

“The last few days have been seismic and historic for Britain, the greatest political crisis since the second world war with reverberations felt around the world,” said Katharine Viner, editor-in-chief of Guardian News & Media.

“In a time of anxiety and confusion people turned to the Guardian, in greater numbers, in greater depth, and for longer, than ever before. We’re proud to have been able to provide those readers with clear, well-sourced, calm and accessible journalism, and will continue to do so as we enter uncharted waters in the weeks and months ahead.”

Much of the mainstream media has dominated numerous headlines to Brexit, and while the UK voted to leave the EU, the repercussions continue to flow in.

In adland, UM’s global chief strategy and creative officer Mat Baxter reckons Brexit is going to result in ‘Adexit’, particularly given GroupM has already seen a drop of in print and TV advertising as advertisers became wary of the results.

Latest News

The Future Is Here: China Debuts AI News Anchor
  • Media
  • Technology

The Future Is Here: China Debuts AI News Anchor

Who said robots and artificial intelligence (AI) would steal jobs from hard-working humans? Quite a few people actually, and they weren’t wrong. A new AI bot has taken over the desk at China’s state-run Xinhua news network, with footage circulating of a nameless robotic anchor introducing itself and touting its ability to “work tirelessly” for […]

Leadership Transformation – What Does It Really Take?
  • Opinion

Leadership Transformation – What Does It Really Take?

Peter Shields (pictured below) is a transformational executive coach specialising in leadership transformation and author of the book Leadership Alchemy. In this guest post, Shields talks effective leadership and offers his tips on getting your style right… Effective leadership is vital to the success of any organisation. A well-led business knows where it’s going and what […]

Opinion

by B&T Magazine

B&T Magazine
Network 10 Announced As The First Inductee To The Unltd: Hall Of Good
  • Media

Network 10 Announced As The First Inductee To The Unltd: Hall Of Good

UnLtd, our industry’s social purpose organisation, has announced Network 10 as the first inductee to the UnLtd: Hall of Good at the inaugural Big Dream event last night. The newly launched recognition award cannot be applied for and is earned through a demonstratable and impactful commitment to doing good. UnLtd CEO Chris Freel commented: “We […]

Bacardí & OMD Launch ‘Do What Moves You’ In Time For Summer
  • Campaigns

Bacardí & OMD Launch ‘Do What Moves You’ In Time For Summer

In partnership with OMD, BACARDÍ has launched a brand new campaign inspiring people to ‘Do What Moves You’ via a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone. ‘Do What Moves You’ is a cheeky play on both the physical freedom of letting go, moving and dancing and also […]

RAMS Encourages First Home Buyers To ‘Walk Like a RAM’ In New Spot Via Richards Rose
  • Advertising
  • Campaigns

RAMS Encourages First Home Buyers To ‘Walk Like a RAM’ In New Spot Via Richards Rose

Home loan specialists RAMS have developed another phase for its ‘Greater Together’ brand strategy and platform via indie agency Richards Rose. The brief from RAMS was to build on the strong performance of the past work, but elevate the emotional intensity of the brand amongst first home buyers and self-employed, and really drive home a […]

WWF-Australia & Publicis Media Debut ‘Koala Museum’
  • Campaigns
  • Media

WWF-Australia & Publicis Media Debut ‘Koala Museum’

Publicis Media’s Content division has developed a unique activation in collaboration with Starcom, Habitat Media and WWF-Australia that gives Sydneysiders the chance to experience what a future without koalas in the wild could be like. The activation aims to raise awareness and encourage action on excessive tree-clearing now to ensure a future for the iconic […]

Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency
  • Media

Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency

Cummins&Partners Sydney has been appointed as the Lead Strategic Agency for Pernod Ricard Wine, specifically focused on Australian brands, As part of a new global agency structure. Global duties will begin immediately on three of its Australian Wine Brands including Jacob’s Creek, St Hugo and I AM GEORGE. Cummins&Partners Sydney MD Kirsty Muddle said: “We […]

Remarkable Marketers: Meet Mars Food’s Matt McInnes
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Mars Food’s Matt McInnes

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. […]

Partner Content

by Carat

72andSunny Sydney Announces String Of New Hires
  • Advertising

72andSunny Sydney Announces String Of New Hires

Following the recent executive creative director hire, Micah Walker, and new business wins of Optus, Paspaley and Vision Investment Group (VIG), 72andSunny Sydney has welcomed a number of key hires. The new hires include: Greg Fyson, executive producer: Fryson comes to 72andSunny with 15 years’ industry experience. Carving out his career as a TV Producer at BMF, Fryson […]

PHD Wins H&R Block’s $4 Million Media Account
  • Advertising
  • Media

PHD Wins H&R Block’s $4 Million Media Account

H&R Block has today announced PHD as their new media partner. The business was won in a non-competitive pitch after PHD completed a series of successful projects for the brand. The business is estimated to be worth $4 million annually and PHD will be responsible for all media planning and buying duties. The move will […]

Instagram Unveils New Shopping Tools
  • Marketing
  • Media
  • Technology

Instagram Unveils New Shopping Tools

Ahead of the holiday gift-giving period, Instagram is introducing three new ways for users to shop on Instagram. The Facebook-owned social media platform is launching tools to discover new products, shop favourite brands and keep track of shopping inspiration in one place. Here are the three new ways to shop on Instagram: Save new shopping […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]