BBC & Skype To Launch First-Ever Doctor Who Bot

BBC & Skype To Launch First-Ever Doctor Who Bot
SHARE
THIS



BBC Worldwide and Skype have today announced the launch of the first-ever Doctor Who Bot.

The Doctor will open the TARDIS doors and invite players to help him save the universe in an exciting interactive digital experience titled The Saviour of Time.

In a world first, users get the opportunity to be the Doctor’s companion as the bot immerses them in a specially-written six-part Doctor Who adventure.

Players will experience the Doctor communicating with them directly and setting them challenges that can only be solved by the best companions.

Launching across multiple territories today, the bot includes challenges, logic puzzles and quizzes revolving around the search for a mysterious artefact known as the Key To Time.

Scattered throughout time and space, users must locate all six segments of the key and restore it in order to save the universe.

Following the launch today, a new chapter will be released every Sunday shortly after episodes of Doctor Who series 10 air on BBC One, ABC (Australia), BBC America (USA), Space (Canada), and in other key international markets.

Jaclyn Lee-Joe, chief marketing officer at BBC Worldwide, said: “It’s hugely exciting to be launching a Doctor Who Bot on Skype, which gives us the opportunity to deliver a new form of digital storytelling with our cutting-edge brand.

“Through this new innovation, we get to experience first-hand how bots can help deliver digital first content and immerse audiences, old and new, in the Doctor Who universe like never before.”

Steven Abrahams, group product manager of studios and strategic partnerships at Skype, said: “Our goal is for everyone in the world to experience the best Skype has to offer, and the Doctor Who bot with BBC Worldwide brings a range of new features and functionality. We’re excited to see the bot bring users and fans one step closer to meeting the iconic Doctor.”

The bot will feature exclusive voice-over of 12th Doctor Peter Capaldi, and is creatively developed by writing talent Joe Lidster (The Sarah Jane Adventures, Torchwood).

To add the Doctor Who Bot manually, users need to search for ‘Doctor Who Bot’ in the Skype Bot Directory, read the bot’s profile and terms, and then click ‘Add to Contacts’.  To see new updates as they begin to roll out, users need to be on the latest Skype app for Windows, Mac, iOS, Android, or web.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]