Bauer’s Homemaker Titles Surge in Circulation

Bauer’s Homemaker Titles Surge in Circulation

Bauer Media has announced year-on-year circulation growth across real living, Australian House & Garden and belle titles in the latest Audited Media Association of Australia (AMAA) audit.

Luke Robinson
Posted by Luke Robinson

On the latest results, Matthew Stanton CEO of Bauer Media said: “We are proud to see continued circulation growth across all Bauer homemaker brands, reinforcing the titles recent readership surge, while boding well for the launch of homes+.”

Across the June 2014 reporting period real living grew by 1,156 copies to sell 81,217 per month; Australian House & Garden gained 476 additional copies to sell 114,045 each month and belle increased circulation by 1.6%, now selling 45,230 each issue. The results mark continued growth for the titles across four consecutive audits, taking Bauer’s share of the homemaker category to an all-time high of 26.8%.

Tony Kendall, Bauer Media’s Director of Sales, added, “Based on our recent research surrounding the launch of homes+ magazine, three out of five Australians plan to decorate or renovate their home in the next 12 months and 80% of people will turn to magazines to aid their purchase and design decisions. It’s great to see that the latest circulation and readership results reinforce these findings while highlighting the power of magazine brands in this space.

“Every month across our homemaker brands we are engaging with more 350,000 unique visitors online, 170,000 fans and followers across social media and amplifying this in magazine with more than 1.195million readers; our brands have never been in a better position to speak to more Australian homemakers than ever before.”

BAUER MEDIA HOMEMAKER SNAP SHOT

  • Bauer Media homemaker titles have all experienced circulation growth for the 4th consecutive audit
  • Bauer Media’s share of the homemaker category is at an all-time high of 26.8%
  • 1.195 million readers are reached every month across Bauer homemaker titles
  • Across social media Bauer’s homemaker brands connect with 170,000+ fans and followers