Jane Waterhouse has been appointed the general manager for consumer at Bauer Xcel Media, assuming business ownership of key products in the digital network.
An experienced digital publisher and women’s marketing specialist, Waterhouse will adopt responsibility for Bauer Xcel’s Women’s Network, including The Australian Women’s Weekly, Woman’s Day, Food to Love, Homes to Love, Gourmet Traveller and Australian Geographic.
She will also oversee their strategic growth from an audience, product and commercial perspective.
Waterhouse has an extensive track record in publishing, marketing and advertising and joins Bauer Xcel from Sister Communications, a marketing agency she founded seven years ago that specialises in engaging with women.
Recently she was CEO of We Magazines, publisher of The Hoopla and has also held senior editorial and marketing roles at Bauer Media, then ACP Magazines, on titles including The Australian Women’s Weekly, Woman’s Day and Weight Watchers. Waterhouse was also co-founder and CEO of New Moon Design which became Moon Communications and was later sold to STW.
Carl Hammerschmidt, managing director of Bauer Xcel Media said, “Jane’s experience and appointment provide a great opportunity for us to continue to scale our digital audiences and revenue streams, and make Bauer the number one destination for women in Australia. We’re delighted to be welcoming her to the team.”
Waterhouse added, “I am very excited by the opportunity to evolve Bauer’s premium brands in the digital environment, grow audiences and bring commercial and innovative solutions to advertisers.”
Waterhouse will start in the role on 2 May.