Bauer Strengthens Digital Editorial Team

Bauer Strengthens Digital Editorial Team
SHARE
THIS



Embattled publisher Bauer Media has announced new appointments and promotions across its digital editorial team on the eve of the first birthday of its largest web platform, Now To Love.

Fiona Baker has been appointed to the newly created role of managing editor of Now To Love. Most recently, she was the editor of Bauer’s custom title, Weight Watchers, and previously worked within the digital team across The Australian Women’s Weekly and Woman’s Day.

Baker has also held senior digital positions at News Corp, including as news editor of Kidspot and editor of body+soul.

Part of her new role will see Baker celebrating the first birthday of Now To Love.

Commenting on her appointment, Baker said: “I’m excited to be joining Now To Love. After such a successful first year, I look forward to seeing the site continue to grow and flourish.

“Our editorial team are experts at delivering stories Australian women want, and our customers know that they can come to us for market-leading content solutions.”

Current digital content director Emily Kerr is moving within the global business to Bauer Media USA, where she will take up the newly created role of digital content director in New York.

Kerr has been with Bauer in Australia for four-and-a-half years, starting out as digital editor across the young women’s brands, in particular Cosmopolitan, and most recently heading up editorial and audience development for the whole network.

Jenna Clarke has also been appointed managing editor of Bauer’s digital luxury portfolio, which includes ELLE, Cosmopolitan and Harper’s BAZAAR.

This internal move follows Clarke’s position as features director at ELLE. Prior to that, she held a senior lifestyle and fashion journalist position with Fairfax Media.

Michael Fuyula, Bauer Media’s acting general manager of digital publishing, said: “The calibre of people hired into these roles, some of the most highly regarded in the business, reflects our commitment to growing our digital brands.

“I could not think of a team better suited to navigate the exciting opportunities ahead as we continue to evolve our digital business.”

Bauer Media has also established a centralised digital features team headed up by Lorna Gray, who has moved into the role of features managing editor and is tasked with creating original, exclusive, investigative content at the centre of Australian conversations.

Bauer’s audience development heads have also been restructured to be more ingrained within the editorial team.

The team is headed up by new hire Annabel Hodges, who joins as audience development director.

Reporting into her are EDM, social and search specialists, who are also tasked with diversifying acquisition channels, affiliate marketing strategy and all other areas of digital marketing.

Beyond her most recent role as head of digital marketing for the Asia-Pacific region at Future Publishing, Hodges has a strong digital agency background that includes senior roles in e-commerce, analytics and SEO in both Australia and the UK.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]