Bauer Rebrands Customer Media Division To BauerWorks

Bauer Rebrands Customer Media Division To BauerWorks
SHARE
THIS



Bauer Media has unveiled a new brand identity for its custom media division, relaunching Bauer Custom Media as BauerWorks.

Reflecting the multi-channel content marketing solutions the division is already providing for leading brands such as MYER, Telstra and CPA Australia, the relaunch not only signals a fresh identity, but a fresh attitude towards content marketing strategy and execution.

On the relaunch, BauerWorks executive general manager Niall Murphy said, “The rebrand is representative of the full evolution of our client proposition, as we work more closely with commercial partners to deliver premium content marketing strategies that empower brands to be leaders, educators and visionaries.

“Be it across digital or social channels, in print or video, our focus is to provide commercial partners with a one-stop content creation shop – backed by the best creative and editorial experts in the region.”

Sitting independently of Bauer’s consumer divisions, with a primary focus on clients’ owned media channels, BauerWorks’ agency-style model offers commercial partners the services of a full in-house strategy, creative and client management team with the powerful potential to amplify content further through Bauer Media branded channels in partnership with Bauer Xcel Media.

Employing a people-first philosophy towards content marketing strategy, BauerWorks prides itself on creating content that serves a purpose in the lives of consumers.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.