Bauer Media’s InTheBlack Magazine Wins Content Marketing Award

Bauer Media’s InTheBlack Magazine Wins Content Marketing Award
SHARE
THIS



InTheBlack magazine, published by Bauer Custom Media on behalf of CPA Australia, has been announced as the winner of two prestigious Content Marketing Awards from the US-based Content Marketing Institute.

InTheBlack was recognised as Best Association Publication and for Best Use of Illustration. The title was also short-listed as a finalist for Best Overall Editorial (Print).

The Content Marketing Awards are open to entrants worldwide and are the leading international accolades for corporate content creation and distribution. This year they attracted more than 1200 entries globally. The double win rewards the high-quality, timely and incisive content that is at the core of InTheBlack’s offering.

Bauer Custom Media’s Niall Murphy said, “Bauer’s double win reflected Australia’s ability to deliver world-beating work for clients. Australian content marketers and our clients are creating and executing world’s-best ideas in a constantly-evolving environment.

“These honours also reflect the willingness of organisations like CPA Australia to set a bold global-scale vision and invest to deliver on it.”

Equally delighted with the win, CPA Australia’s COO Member Services Jeff Hughes added, “CPA Australia is a global brand and we are thrilled to have won this international award with our publishing partner, Bauer Custom Media. InTheBlack is consistently recognised as the best business magazine in Australia, and it is gratifying to see this being recognised internationally. We look forward to working with Bauer to take InTheBlack to the next level.”

The Best Association Publication Award reflects the publication’s ability to achieve communication goals by bringing together all the elements of editorial and design.

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]