Bauer Media Launches Belle Spin-Off Magazine

Bauer Media Launches Belle Spin-Off Magazine
SHARE
THIS



Piggybacking on Australia’s growing appetite for apartment living, Bauer Media’s Belle is launching its inaugural Smart Spaces spin-off magazine.

Smart Spaces features a line-up of beautiful apartments designed by top Aussie architects and interior designers, a selection of cool international spaces and stunning imagery offering decorating and styling inspiration.

The 100-page one-off Smart Spaces magazine goes on sale across the country today, 28 November, and will be included with subscription copies of Belle and other Bauer premium titles.

Major advertisers in the special edition include Mirvac, Smeg, Blum and Domayne.

Smart Spaces cover

The spin-off comes as Australia experiences one of its biggest apartment development booms to date, with an estimated 80,000 apartments presently under construction and another 117,000 approved or in the off-the-plan marketing phase. Apartments now represent 46 per cent of all approved dwellings.

Cornelia Schulze, general manager, homes at Bauer Media said, “For 40 years, Belle has delivered the best in Australian and international design and Smart Spaces is the latest addition to our growing portfolio of premium brand extensions.

“Australians are opting to live in an apartment because they enjoy the lifestyle that comes with it. It is no longer the second-best option, only to be considered if buying a house is financially impossible.”

Belle editor, Tanya Buchanan, added, “For many culturally curious, millennially minded Australians, apartment living is becoming the smarter and more enriching way to live. There is no doubt it is experiencing a massive surge in popularity and Smart Spaces has been produced to showcase the beautiful design and interiors of the best in Australia, while offering advice and inspiration on how to achieve chic apartment living.”

 

Please login with linkedin to comment

2UE smart spaces The Edge

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?