Bauer Media Snares News’ Fiorella Di Santo As New Director Of Sales

Bauer Media Snares News’ Fiorella Di Santo As New Director Of Sales

Bauer Media has finalised its sales leadership team with the appointment of Fiorella Di Santo (pictured) as director of sales and Jaclyn Clements as Victorian sales director.

B&T Magazine
Posted by B&T Magazine

Di Santo will lead Bauer Media’s sales operation off the back of a 20-year strong career at News Corp Australia, after Tony Kendall departed the company to join ARN in September last year. Di Santo left her sales director post at News Corp suddenly last year, and has now taken on a similar role at Bauer.

Clements joins from media agency Maxus where she was managing director of its Melbourne office.

Bauer Media executive board member Andreas Schoo said, “With a deep understanding of the advertising market and a proven track record in delivering results for clients, Fiorella is perfectly placed as we continue to build strong multi-platform media brands that connect consumers and commercial partners.

“She brings her considerable industry expertise and proven leadership abilities to Bauer Media at an exciting period in the company’s development and we’re looking forward to have her on board.”

Most recently group director of sales for News Corp Australia, Di Santo led sales across metro, community and digital assets, helping to launch News Corp’s commuter newspaper MX before being appointed Victorian sales director for the national sales operation.

Jaclyn Clements

Jaclyn Clements

Clements joins Bauer from Maxus where she has worked for past eight months as managing director, and prior to that she had a ten-year career at News Corp Australia, climbing the ladder to become national sales director at News Community Media.

Speaking on Clements’ appointment, Schoo added, “Jaclyn’s diverse background in sales, her leadership experience and knowledge of the Victorian market made her the ideal candidate for this important position within the business.”

Di Santo will start in May while Clements kicks off her role in April.