Bauer to launch TV WEEK Soap Extra

Bauer to launch TV WEEK Soap Extra
SHARE
THIS



Bauer Media today announced popular weekly magazine brand TV WEEK will expand its portfolio with the launch of TV WEEK Soap Extra, a new fortnightly magazine dedicated to uncovering all the latest news, hot plots and entertainment surrounding television and its small-screen stars.

Produced by the TV WEEK team, TV WEEK Soap Extra has been created in conjunction with extensive consumer research and focus groups that helped identify a gap in the market for a contemporary, quality, professional and comprehensive magazine that covered television soaps and dramas.

On the new magazine, Jayne Ferguson, Publisher for Bauer Media’s Weekly Magazines said, “The TV WEEK brand continues to go from strength-to-strength and connects with more Australians across multiple platforms than ever before.

“With a history spanning more than 55 years, TV WEEK is a true cross-platform media brand spanning print and digital magazines, mobile and social engagement, websites and, of course, events like the popular TV WEEK Logie Awards. For advertisers, the opportunity to connect with Australians’ passion for television and celebrity entertainment has never been greater.”

SoapExtra_logo

TV WEEK Soap Extra features 68 pages packed with the hottest plot teasers and first-look info on some of the most popular local and international shows gracing Aussie screens. The magazine’s presence will expand to include online via the TV WEEK website, as well as on TV WEEK’s new mobile application.

“Thanks to the unrivalled relationships our team have with both local and international TV networks, TV WEEK Soap Extra will provide readers with the biggest and best soap diary in the country, along with exclusive access to their favourite stars and TV reviews of their favourite shows. Our new magazine is sassy, sexy and fresh. If you’re a TV addict, particularly in the soap genre, TV WEEK Soap Extra will be your juicy essential buy every fortnight,” TV WEEK Soap Extra Editor Erin McWhirter said.

The first issue of TV WEEK Soap Extra will be priced at $3.95 and goes on sale on Thursday, July 31.

About TV WEEK

TV WEEK is one of Australia’s most read weekly magazines, reaching more than 900,000+ Australians every week in print; registering more than 1.65 million page views at tvweek.com.au every month; is home to Australia’s highest rating television awards program – The TV WEEK Logie Awards; engages with more than 60,000+ fans and followers across social media and has recently launched the ultimate TV companion app. for mobile.

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]