Bauer to launch TV WEEK Soap Extra

Bauer to launch TV WEEK Soap Extra
SHARE
THIS



Bauer Media today announced popular weekly magazine brand TV WEEK will expand its portfolio with the launch of TV WEEK Soap Extra, a new fortnightly magazine dedicated to uncovering all the latest news, hot plots and entertainment surrounding television and its small-screen stars.

Produced by the TV WEEK team, TV WEEK Soap Extra has been created in conjunction with extensive consumer research and focus groups that helped identify a gap in the market for a contemporary, quality, professional and comprehensive magazine that covered television soaps and dramas.

On the new magazine, Jayne Ferguson, Publisher for Bauer Media’s Weekly Magazines said, “The TV WEEK brand continues to go from strength-to-strength and connects with more Australians across multiple platforms than ever before.

“With a history spanning more than 55 years, TV WEEK is a true cross-platform media brand spanning print and digital magazines, mobile and social engagement, websites and, of course, events like the popular TV WEEK Logie Awards. For advertisers, the opportunity to connect with Australians’ passion for television and celebrity entertainment has never been greater.”

SoapExtra_logo

TV WEEK Soap Extra features 68 pages packed with the hottest plot teasers and first-look info on some of the most popular local and international shows gracing Aussie screens. The magazine’s presence will expand to include online via the TV WEEK website, as well as on TV WEEK’s new mobile application.

“Thanks to the unrivalled relationships our team have with both local and international TV networks, TV WEEK Soap Extra will provide readers with the biggest and best soap diary in the country, along with exclusive access to their favourite stars and TV reviews of their favourite shows. Our new magazine is sassy, sexy and fresh. If you’re a TV addict, particularly in the soap genre, TV WEEK Soap Extra will be your juicy essential buy every fortnight,” TV WEEK Soap Extra Editor Erin McWhirter said.

The first issue of TV WEEK Soap Extra will be priced at $3.95 and goes on sale on Thursday, July 31.

About TV WEEK

TV WEEK is one of Australia’s most read weekly magazines, reaching more than 900,000+ Australians every week in print; registering more than 1.65 million page views at tvweek.com.au every month; is home to Australia’s highest rating television awards program – The TV WEEK Logie Awards; engages with more than 60,000+ fans and followers across social media and has recently launched the ultimate TV companion app. for mobile.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]