Bastion Scoops Up Creative Content Agency In New Acquisition

Communications collective group Bastion Group has illustrated the rapid expansion of the firm with the acquisition of a creative content agency, The Stadium.

Rachel Service
Posted by Rachel Service

Bastion Group announced its acquisition of creative and content agency, The Stadium, revealing it would be now working with award winning media creative duo Suzanne Pontey and Rob Rosenberg, both of whom have worked with almost every major sporting organisation in Australia, sharing over 40 years of experience working for the biggest broadcasters in the country.

Suzanne Pontey’s over 20-year career has seen her work on the likes of Olympic & Commonwealth Games, Sky Racing, Ten Network, Nine, Seven, Foxtel and Fox Sports. Rob Rosenberg (pictured above) ex Fox Sports, One HD, ESPN and Seven, has gained wide acclaim internationally for his award winning work and is a Balmain Tigers Centenary Medalist for services to the club including leading the successful campaign to save Leichhardt Oval.

The Stadium work with Australia’s biggest sporting clients, including NRL, Cancer Council, PGA, V8 Supercars, NSW Waratahs, Sydney Thunder, Fox Sports and Netball NZ.

Pontey  said joining Bastion Group is a natural extension of the unique offering they have been building over the last six years. “Being part of the Bastion Group is an exciting time in the journey of our business both here and internationally.”

Rosenberg added, “Bastion Group is growing fast and will allow us to deliver ground breaking work on a mass scale for our trailblazing clients over the years to come.”

The announcement comes alongside a string of expansion notices including the build of a purpose build social media analysis centre, Bastion Amplify and the appointment of Spotify ANZ Managing Director Kate Vale to the Undertow Media Board in a non-executive role.

They realise Bastion Group’s strategy to disrupt traditional marketing by creating custom, cutting edge content and marketing solutions for its growing roster of clients through any medium. With the acquisition of The Stadium and the board appointment of Spotify’s Kate Vale, Bastion are the perfect position to assist clients with favourable commercial outcomes, said Bastion Group CEO, Fergus Watts.

“Our clients are demanding world-class strategy and creative outcomes from the Bastion Group. We are seeing a significant increase in the need for high quality and original creative content that places our clients front of mind at real time moments. Our strategy at Bastion Group is simple. Build an environment to attract the very best people and let them be great.

“We are seeing a significant increase in the demand for quality creative content. Our strategy and creative teams are demanding it so they can deliver world-class work for the Bastion Group clients. The Stadium have been creating world class creative content for over 6 years now. They are a great addition to the Bastion Group.

“These new developments will bring a creative X factor to our culture. I couldn’t be more excited about the future with content now firmly established as the differentiator to Bastion Group’s clients and incredible people.”

The company will be joining Bastion Group effective October 1.