Bank Australia Hands Media Account To Alchemy One

Bank Australia Hands Media Account To Alchemy One

Following a competitive pitch, Bank Australia has appointed Alchemy One as their new media agency, effective January 2019.

Led from the agency’s headquarters in Sydney, Alchemy One will conceptualise and deliver customised buying and integrated planning services for Bank Australia.

Alchemy One managing director Joel Trethowan said: “As an agency, Alchemy One seeks to partner with brands that continually push the status-quo and challenge the way things are done.

“From our first meeting with the Bank Australia team and their partners, we felt a strong connection and alignment of goals and values.

“Bank Australia is unlike any other financial institution in Australia and we believe there has never been a more important time to educate Australians on why where they bank matters.

“We are honoured to be working with Bank Australia and are looking forward to helping them tell their story. Responsible banking has never been more critical,” said Trethowan.

Bank Australia head of corporate affairs & marketing Fiona Nixon said: “We’re excited to partner with Alchemy One, and we look forward to working with the team to continue to build the awareness and impact of our brand.

“The Alchemy One team instinctively understand Bank Australia’s purpose, and we’re confident they will help us talk to more Australians about how their choice of bank shapes the world we all live in,” said Nixon.

The announcement ends a hugely successful year for Alchemy One, following client wins with Foxtel, MYOB and UNiDAYS, joining a stable of existing clients including KitchenAid and Living Edge.




Please login with linkedin to comment

alchemy one bank australia

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]