Pacific Magazines has launched a new app that predicts the effectiveness of magazine advertising.
Using Pacific Magazines’ Buyers’ Action Measure (BAM), the free BAM Estimator app measures the range of actions consumers take as a direct result of seeing a magazine ad.
BAM was launched in 2009 by Pacific Magazines to prove the ROI of advertising in magazines, grouped into categories of ‘investigation’, ‘word of mouth’ and ‘retail’.
Peter Zavecz (pictured), commercial director at Pacific Magazine, said: “We’re excited to deliver this new technology to our clients. It’s smart, simple to use and cements the true value and cut through of magazines.”
The BAM Estimator aggregates the results of over 2,400 case studies since 2009 across a wide range of advertiser categories and magazine genres. It uses this database to predict how a consumer will respond to an ad based on key criteria such as advertiser category, magazine genre, magazine title, ad size, brand name visibility and ad placement.