Be Green With Envy At These Talented AWARD Winners!

First place championship trophy or cup in front of blackboard with champagne and fireworks concept for winning and success

The winners of the 37th annual AWARD Awards were announced last Friday in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Hayley Warwick
Posted by Hayley Warwick

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

M&C Saatchi followed with five gold awards across Film & Video, Direct Marketing, Promotion & Experiential, Branded Entertainment & Content and Digital. GPY&R Brisbane/Melbourne won four gold pencils across Direct marketing, Digital, Promotion & Experiential and Creativity for Good, while Clemenger BBDO Wellington, Colenso BBDO and DDB New Zealand each received three.

One gold award was awarded to The Monkeys, FINCH, Leo Burnett Sydney, Clemenger BBDO Sydney and Ogilvy Beijing.

Network of the Year went to BBDO, Client of the Year was awarded to Burger King, and Production Company of the Year was presented to Revolver/Will O’Rourke for the second year in a row.

Best in Show was awarded to Y&R New Zealand for their McWhopper campaign for Burger King / Peace One Day.

Recognising the most prolific of entrants, Creative of the Year was awarded to Simon Vicars, Colenso BBDO for a second time – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

Wilf Sweetland, Chairman of AWARD, said: “Congratulations to our long list of winners and finalists! For the second year running, 32 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region. This is an exciting year for the AWARD Awards as we join forces with Semi Permanent festival of creativity and design for the first time, and we are delighted to be sharing such an impressive showcase of creative work from our industry.”

The 37th AWARD Awards Chairs include: Chair of Creative Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Damon Stapleton (DDB), Chair of Direct Marketing, Guy Roberts (Saatchi & Saatchi), Chair of Craft in Advertising – Film, David Ponce de Leon (Ogilvy), Chair of Film & Video, Cam Blackley (BMF), Chair of Craft in Advertising – Print/Typography/Illustration, Christy Peacock (Whybin\TBWA), Chair of Print and Poster & Outdoor, Vince Lagana (Leo Burnett), Chair of Radio, Richard Muntz (J. Walter Thompson/Bluehive), Chair of Digital and Craft in Advertising – Digital, Simon Bagnasco (DDB), Chair of Design, Linda Jukic (Hulsbosch), Chair of Branded Entertainment & Content, Rebecca  Carrasco (Facebook) and Chair of Promotion & Experiential and PR, Tara Ford (Whybin\TBWA).

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Agency of the Year – Top 5

  • Y&R New Zealand
  • Colenso BBDO
  • M&C Saatchi Sydney
  • Leo Burnett Sydney
  • Leo Burnett Melbourne

 

Production Company of the Year – Top 5

  • Revolver/Will O’Rourke
  • Goodoil Films
  • FINCH
  • Flying Fish
  • The Sweet Shop

 

Client of the Year – Top 5

  • Burger King
  • Mars Australia and New Zealand
  • Blue Ball Foundation
  • Wellington Zoo Trust
  • WWF – Australia

 

Network of the Year – Top 5

  • BBDO
  • Y&R
  • Leo Burnett

4)       DDB

5)       M&C Saatchi

 

Creative of the Year

Simon Vicars

Agency: Colenso BBDO

 

Best in Show

Title: McWhopper

Agency: Y&R New Zealand

Client: Burger King / Peace One Day

Gold Winners

Category: Film and Video

Subcategory: Television Commercial, Individual – Over 30 seconds

Title: Richie’s BBQ

Agency: The Monkeys

Client: Meat & Livestock Australia

 

Category: Film and Video

Subcategory: Television Commercial, Individual – Over 30 seconds

Title: Deng Adut

Company: FINCH

Client: Western Sydney University

 

Category: Film and Video

Subcategory: Charity, Individual. Any Length

Title: Game of Balls

Company: M&C Saatchi

Client: Blue Ball Foundation

 

Category: Integrated Campaign

Subcategory: Integrated Campaign

Title: Brewtroleum

Company: Colenso BBDO

Client: DB Breweries

 

Category: Poster and Outdoor

Subcategory: Interactive and/or Moving Outdoor, Individual

Title: Unforgotten Soldiers

Company: DDB Group New Zealand

Client: SKY TV – History Channel

 

Category: PR

Subcategory: Best Integrated Campaign Led by PR

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Radio

Subcategory: Production In Radio, Individual

Title: Meet the Locals – Meet the Alligators

Company: Clemenger BBDO Wellington

Client: Wellington Zoo Trust

 

Category: Radio

Subcategory: Production In Radio, Individual

Title: Meet the Locals – Meet the Bears

Company: Clemenger BBDO Wellington

Client: Wellington Zoo Trust

 

Category: Radio

Subcategory: Production In Radio, Individual

Title: Meet the Locals – Meet the Fire Ants

Company: Clemenger BBDO Wellington

Client: Wellington Zoo Trust

 

Category: Direct Marketing

Subcategory: Direct Response Advertising, Individual

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Direct Marketing

Subcategory: Direct Response Advertising, Individual

Title: Reverse April Fools’

Company: DDB Group New Zealand

Client: BMW

 

Category: Direct Marketing

Subcategory: Charity, Individual

Title: Game of Balls

Company: M&C Saatchi

Client: Blue Ball Foundation

 

Category: Direct Marketing

Subcategory: Charity, Individual

Title: Melanoma Likes Me

Company: GPY&R Brisbane/Melbourne

Client:  Melanoma Patients Australia

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Direct Marketing

Subcategory: Digital Direct Response, Individual

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Design

Subcategory: Integrated Design

Title: Just

Company: Leo Burnett Sydney

Client: WWF – Australia

 

Category: Design

Subcategory: Innovative Typography, Individual

Title: The Underwater Billboard

Company: Clemenger BBDO Sydney

Client: Keep Australia Fishing

 

Category: Digital

Subcategory: Digital Campaign – Business to Consumer

Title: Great Chinese Names for Great Britain

Company: Ogilvy Beijing

Client: Visit Britain

 

Category: Digital

Subcategory: Digital Campaign – Business to Business

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Digital

Subcategory: Mobile – Other

Title: PEDIGREE Found

Company: Colenso BBDO

Client: MARS

 

Category: Digital

Subcategory: Online Film – Charity

Title: Game of Balls

Company: M&C Saatchi

Client: Blue Ball Foundation

 

Category: Digital

Subcategory: Social Media, Charity

Title: Melanoma Likes Me

Company: GPY&R Brisbane/Melbourne

Client: Melanoma Patients Australia

 

Category: Creative Innovation

Subcategory: Conceptual Innovation

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Promotion and Experiential

Subcategory: Best use of Experiential Marketing in a Promotional Campaign

Title: Brewtroleum

Company: Colenso BBDO

Client: DB Breweries

 

Category: Promotion and Experiential

Subcategory: Best New Product Launch and Re-Launch or Multi-Product Promotion at Retail

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Promotion and Experiential

Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign

Title: Melanoma Likes Me

Company: GPY&R Brisbane/Melbourne

Client: Melanoma Patients Australia

 

Category: Promotion and Experiential

Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign

Title: Game of Balls

Company: M&C Saatchi

Client: Blue Ball Foundation

 

Category: Branded Entertainment & Content

Subcategory: Use Generated

Title: McWhopper

Company: Y&R New Zealand

Client: Burger King / Peace One Day

 

Category: Branded Entertainment & Content

Subcategory: Charity

Title: Living Memories

Company: Y&R New Zealand

Client: Brake

 

Category: Branded Entertainment & Content

Subcategory: Entertainment – Charity

Title: Game of Balls

Company: M&C Saatchi

Client: Blue Ball Foundation

 

Category: Branded Entertainment & Content

Subcategory: Experiential – Installation

Title: Unforgotten Soldiers

Company: DDB Group New Zealand

Client: SKY TV – History Channel

 

Category: Creativity for Good

Subcategory: Advertising & Marketing Communications

Title: Melanoma Likes Me

Company: GPY&R Brisbane/Melbourne

Client: Melanoma Patients Australia