SMH Strengthens Fairfax Media’s Total Audience Of 10.9 Million

SMH Strengthens Fairfax Media’s Total Audience Of 10.9 Million
Angela Cross
By Angela Cross



The Sydney Morning Herald achieved 13 per cent year-on-year growth in mobile and tablet audience for the latest emma survey period, with the SMH’s monthly audience reaching 4.9 million across all platforms.

The Age increased its mobile and tablet audience 4 per cent year-on-year for the November 2015 period, while The Canberra Times and The Australian Financial Review also saw digital gains.

“Spring Racing Carnival boosted The Age’sdigital audiences in November, with theage.com.au reaching 1.9 million readers and The Age’s mobile and tablet audience increasing year-on-year,” Fairfax Media’s commercial & marketing services director of Australian Publishing Media, Tom Armstrong, said.

“The Financial Review achieved an audience lift in November of 3 per cent, reaching 1.4 million people across all platforms.”

Key emmaTM readership highlights (12 months to November 2015) include:

  • Fairfax Media

o     10.9 million readership across platforms

  • The Sydney Morning Herald

o     4.9 million readership across all platforms

  • The Age

o     3.3 million readership across all platforms

  • The Australian Financial Review

o      1.4 million readership across all platforms (3% year on year growth)

  • The Canberra Times

o     734,000 readership across all platforms (75% of people living in the ACT)

Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to November 2015. Nielsen Online Ratings November 2015, People 14+.




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