What Did Aussies Think Of Last Night’s Budget? Facebook Reveals All

What Did Aussies Think Of Last Night’s Budget? Facebook Reveals All
SHARE
THIS



Did you sit transfixed to the telly last night as Scott Morrison handed down his first budget and his last before the coming federal election? Or were you too busy miming to Lyp Symc Battle on Nine?

So who exactly was tuning into all of last night’s tax cuts and superannuation hikes? Well, according to data released by Facebook this morning last night’s news out of Canberra proved hugely popular among men aged 35-44.

The social media behemoth has crunched the numbers of who was posting pre- and post-budget and the results have been published by Fairfax Media this morning.

According to the data men aged 35-44 were most likely to post about the budget while most of the comments – both male and female – were, as you’d expect from a social media site, from users aged under 44.

According to Fairfax, the results were based on the data of 14 million Australians who are regular users of Facebook and analysed their behaviour from 7.30pm to 2.30am this morning.

The most interested state and territories in last night’s events were the ACT, followed by Tasmania and the Northern Territory. This was despite the NT’s treasurer, David Tollner telling ABC Radio this morning that there was little in it for Territorians and included “no big ticket items”.

NSW came in fourth as the most tuned-in state and (the submarine dependant) South Australians were fifth. Victoria and West Australia were least interested in Scott Morrison’s financial musings.

The most trending terms were Scott Morrison (obviously), tax cuts, the PM, winners and losers and small business. All are outlined in the graph below.

image.imgtype.articleLeadwide.620x349

Images from Facebook/Fairfax Media

When it came to the top conversations, they were typical of budget speak and included the following:

image.imgtype.articleLeadwide.620x349-1

Images from Facebook/Fairfax Media

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]