How Are Australians Reacting To The Ban Lift On Greyhound Racing?

How Are Australians Reacting To The Ban Lift On Greyhound Racing?
SHARE
THIS



New South Wales Premier Mike Baird announced his decision to lift the ban on Greyhound racing last week and said the majority of the community wants the Greyhound industry to have a second chance. But what does social media say? Spredfast’s market director ANZ Adrian Mottershead, explores.

Since the introduction of the ban decision in July 2016, this has been a hot topic on social media with many Australians taking to Twitter to denounce or approve the new decision.

Spredfast, a social media software company monitoring what is happening on social media platforms around the word, has closely watched the reactions on Twitter in Australia.

Some keys findings were:

  • 43 per cent of Australian have reacted negatively to this announcement compared to 24 per cent positively.
  • 12,000 tweets have been shared on the topic in the first 48 hours of the announcement.
  • The main topics were #backtheban, #livebaiting and Animal Welfare

Sentiment towards the change

The top 14 terms associated with the news are:

  1. #grehoundracing
  2. #backtheban
  3. #greyhound
  4. #gnswpol
  5. #auspol
  6. #mikebaird
  7. #livebaiting
  8. #breaking
  9. animal welfare
  10. #stopgreyhoundtorture
  11. animal cruelty
  12. #9news
  13. #bangreyhoundracing

Spredfast’s market director ANZ Adrian Mottershead said “The spike in negative sentiment speaks for itself. Looking at the top 14 terms associated with this news, they are all strongly opposed to the change.  It’s clear that many Australians are deeply unhappy with the change in policy and the reinstatement of Greyhound racing.”

The conversation has been most germane to the ban reversal itself and why it was initiated in the first place. When the ban was announced in July 2016, the sentiment was largely positive (35 per cent).

Volume of mentions

Now, Australia’s response is quite negative, with more shared content about the hypocrisy reversal and continued abuse by trainers.

The top five most-shared tweets, all strongly opposed to the reversal of the ban. Three of the top five tweets come from Aminals Australia:

  1. John Johnson

  1. Animals Australia

  1. Animals Australia

  1. Animals Australia

  1. Protect Wildlife

Through the analysis of Australians on social media, it is evident that the majority are against the ban lift and demand for its reinstatement.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]