How Are Australians Reacting To The Ban Lift On Greyhound Racing?

How Are Australians Reacting To The Ban Lift On Greyhound Racing?
SHARE
THIS



New South Wales Premier Mike Baird announced his decision to lift the ban on Greyhound racing last week and said the majority of the community wants the Greyhound industry to have a second chance. But what does social media say? Spredfast’s market director ANZ Adrian Mottershead, explores.

Since the introduction of the ban decision in July 2016, this has been a hot topic on social media with many Australians taking to Twitter to denounce or approve the new decision.

Spredfast, a social media software company monitoring what is happening on social media platforms around the word, has closely watched the reactions on Twitter in Australia.

Some keys findings were:

  • 43 per cent of Australian have reacted negatively to this announcement compared to 24 per cent positively.
  • 12,000 tweets have been shared on the topic in the first 48 hours of the announcement.
  • The main topics were #backtheban, #livebaiting and Animal Welfare

Sentiment towards the change

The top 14 terms associated with the news are:

  1. #grehoundracing
  2. #backtheban
  3. #greyhound
  4. #gnswpol
  5. #auspol
  6. #mikebaird
  7. #livebaiting
  8. #breaking
  9. animal welfare
  10. #stopgreyhoundtorture
  11. animal cruelty
  12. #9news
  13. #bangreyhoundracing

Spredfast’s market director ANZ Adrian Mottershead said “The spike in negative sentiment speaks for itself. Looking at the top 14 terms associated with this news, they are all strongly opposed to the change.  It’s clear that many Australians are deeply unhappy with the change in policy and the reinstatement of Greyhound racing.”

The conversation has been most germane to the ban reversal itself and why it was initiated in the first place. When the ban was announced in July 2016, the sentiment was largely positive (35 per cent).

Volume of mentions

Now, Australia’s response is quite negative, with more shared content about the hypocrisy reversal and continued abuse by trainers.

The top five most-shared tweets, all strongly opposed to the reversal of the ban. Three of the top five tweets come from Aminals Australia:

  1. John Johnson

  1. Animals Australia

  1. Animals Australia

  1. Animals Australia

  1. Protect Wildlife

Through the analysis of Australians on social media, it is evident that the majority are against the ban lift and demand for its reinstatement.

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]